01 · Visibility
How AI systems represent the brand.
AI search prompts enriched with clickstream data, site crawling by AI systems and share of voice in ChatGPT, Claude, Perplexity, Google AI Mode and Microsoft Copilot.
Adobe Brand Visibility
Brand presence in AI answers, measured and improved.
DIGITAL HUB configures, integrates and operates Adobe Brand Visibility inside the brand’s AI Search Visibility, connected to analytics and the rest of the digital experience.
One application to see how AI systems view the brand, prioritize what to do, publish improvements without engineering and prove the impact.
Generative engine optimization (GEO)
AI is changing how customers find brands.
Adobe Brand Visibility is Adobe’s generative engine optimization (GEO) product for enterprises: it measures brand presence in AI-generated answers, finds opportunities with SEO-backed analysis, publishes improvements at the CDN edge without engineering and proves impact through native integration with the analytics the company already uses.
Formerly called Adobe LLM Optimizer, the product tracks how AI systems such as ChatGPT, Microsoft Copilot, Perplexity and Google AI Mode discover, cite and represent the brand, and it connects SEO signals to AI citations.
- According to Adobe, using Semrush data, traffic from AI converts 4.4 times more than organic search.
- Share of voice on the major AI platforms, compared with direct competitors.
- Edge publishing compatible with Fastly, Akamai and Cloudflare, not only with Adobe Experience Manager.
Capabilities
Adobe Brand Visibility capabilities.
From visibility on AI platforms to revenue, in one application.
02 · Intelligence
What to create, and where it will have more impact.
AI and SEO signals to shape the prompt strategy, see where competitors win and receive briefs prioritized by topic cluster.
03 · Site optimizations
Site optimizations without relying on engineering.
Changes at the CDN edge and at the content origin, with immediate rollback; fixes for blocked crawlers, missing structured data and 404 errors.
04 · Citation authority
Citation authority beyond the site.
Content for Wikipedia, YouTube, Reddit and earned media, plus page and article recommendations for content gaps.
05 · Revenue impact
Where GEO generates revenue.
GEO performance tied to revenue in Adobe Analytics and Adobe Customer Journey Analytics, with bot verification, controlled experiments and the path from prompt to conversion.
06 · Shared workspace
Every team in one workspace.
SEO, content, PR, social and affiliates with shared priorities, progress tracking and automatic issue routing.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Brand Visibility with native integration to its analytics products and as part of its brand visibility solution, alongside Adobe Experience Manager Sites, Adobe Experience Manager Sites Optimizer, Adobe Brand Concierge and Adobe Commerce.
Analytics
Adobe Analytics
GEO tied to revenue, without a new reporting silo.
Analytics
Adobe Customer Journey Analytics
From prompt to conversion, across the whole journey.
Experience
Adobe Experience Manager Sites
Experiences for people and AI agents.
Commerce
Adobe Commerce
Products visible in AI buying journeys.
Assets
Adobe Experience Manager Assets
Approved content ready for every channel.
Optimization
Adobe Experience Manager Sites Optimizer
Pages optimized for people and agents.
Conversation
Adobe Brand Concierge
Conversational experiences built on approved content.
DIGITAL HUB with Adobe Brand Visibility
From measurement to an ongoing presence in AI answers.
- 01
Implementation
Adobe Brand Visibility configured with prompts, competitors, markets and publishing at the CDN edge.
- 02
Integration
Connected to Adobe Analytics or Adobe Customer Journey Analytics, to tie AI presence to revenue.
- 03
AI Search Visibility
The DIGITAL HUB solution for making the brand the source search and AI cite.
AI Search Visibility → - 04
Evolution and operations
Squads that prioritize, publish and measure optimizations continuously, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Brand Visibility in a few answers.
What is Adobe Brand Visibility?
It is Adobe’s generative engine optimization (GEO) product for enterprises. It measures brand presence in AI-generated answers, finds opportunities with SEO-backed analysis, publishes improvements at the CDN edge without engineering and proves impact through native integration with existing analytics.
How is it different from an SEO tool?
SEO tools optimize ranking in search engines. Adobe Brand Visibility focuses on how AI systems discover, cite and represent the brand, and it connects SEO signals to AI citations, because AI-generated answers draw on the same foundations as search.
How does publishing at the CDN edge work?
According to Adobe, Adobe Brand Visibility serves AI agent requests at the CDN layer and delivers optimized content without updating the CMS, with immediate rollback. The optimizations apply only to AI agents and do not change the experience of people visiting the site.
Which AI platforms are tracked?
LLM families such as ChatGPT, Perplexity, Google AI Mode, Anthropic Claude and Microsoft Copilot, with share of voice benchmarking against direct competitors, in multiple languages and with state and city cuts.
Is it only for Adobe Experience Manager users?
No. Edge publishing works with Fastly, Akamai and Cloudflare, and the intelligence, opportunity and attribution capabilities work across different technology stacks.
How does DIGITAL HUB work with Adobe Brand Visibility?
We implement, integrate and operate Adobe Brand Visibility inside the brand’s AI Search Visibility, connected to analytics and the rest of the digital experience.