01 · Decisioning
Contextual, relevant interactions.
A decision engine with real-time interactions and behavior, and rule-based criteria to set web or mobile interactions by segment.
Adobe Target
Testing and personalization with a method, on Adobe Target.
DIGITAL HUB builds and runs testing and personalization programs in Adobe Target, connected to the brand’s data, content and Personalization at Scale.
Optimization and personalization of the digital interactions that matter, to improve the metrics that count: conversion, retention and revenue.
Testing and personalization
The digital interactions that matter most, optimized and personalized.
Adobe Target optimizes and personalizes the digital interactions that matter most, to create more revenue impact, with customizable AI algorithms and integrations with Adobe Experience Platform.
Manual and AI tests identify the most relevant content for each audience and each person at every touchpoint, and the open architecture lets personalization and optimization programs scale.
- A decision engine that uses real-time interactions and behavior to deliver relevant content and offers across channels.
- Personalization on the same page and the next page, in real time.
- Delivery on web, mobile app, email, IoT and other channels.
Capabilities
Adobe Target capabilities.
Adobe’s three blocks (personalized interactions, experimentation and optimization, administration and control) in six capabilities.
02 · Real-time personalization
Real-time personalization.
Personalized content, tailored product selection and ranking of the offers and navigation options most likely to convert.
03 · A/B and multivariate testing
Experiences refined through testing.
A/B tests of the whole experience or of several elements at once, to find the most effective versions.
04 · AI optimization
Optimization with AI.
Multi-armed bandit tests to send traffic to the best experience, and automatic AI optimization of personalization activities.
05 · Administration and control
Approval, delivery and permissions with governance.
Visual approval of variations, on-device or preloaded delivery and role-based permissions with enterprise governance.
06 · AI Assistant
AI Assistant in the product.
Answers, best practices and personalization use-case ideas, plus copy and image suggestions for campaigns.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Target with integrations to Adobe Experience Platform and to experimentation and analytics applications, so experiments become insights and action.
Foundation
Adobe Experience Platform
Data and audiences for personalization.
Experimentation
Adobe Journey Optimizer Experimentation Accelerator
Experiments turned into insights with AI.
Analytics
Adobe Analytics
Experiments and journeys, analyzed.
Agentic AI
Adobe CX Enterprise Coworker
Applications connected in one workflow.
DIGITAL HUB with Adobe Target
From the first test to a continuous optimization program.
- 01
Implementation
Adobe Target implemented on web and app, with activities, audiences and governance rules.
- 02
Integration
Connected to Adobe Experience Platform, Adobe Analytics and the brand’s content and commerce systems.
- 03
Personalization at Scale
Adobe Target for experimentation and personalization in the brand’s Personalization at Scale.
Personalization at Scale → - 04
Evolution and operations
Squads that plan, run and analyze tests and personalizations continuously, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Target in a few answers.
What is Adobe Target?
It is Adobe’s product for testing and personalization. It optimizes and personalizes the digital interactions that matter most to improve conversion, retention and revenue, with customizable AI algorithms and integrations with Adobe Experience Platform.
What kinds of tests does Adobe Target run?
A/B tests of the whole experience or of several elements at once, multi-armed bandit tests that send traffic to the best experience, plus automatic optimization with AI.
How does personalization work?
A decision engine uses real-time interactions and behavior to deliver relevant content and offers, on the same page or the next one, with rules by segment and tailored product selection.
On which channels does Adobe Target deliver?
Web, mobile app, email, IoT and other channels, with on-device delivery or preloading of variations to gain speed.
How do you turn experiments into insights?
With Adobe Journey Optimizer Experimentation Accelerator, which analyzes past and live experiments in Adobe Target and produces AI analysis and test recommendations.
How does DIGITAL HUB work with Adobe Target?
We implement, integrate and operate testing and personalization programs with Adobe Target, connected to the brand’s data and content.