B2C
Discovery, search, recommendation, checkout and reorder.
Commerce and B2B
Commerce is where intent becomes results.
DIGITAL HUB designs, builds and evolves B2B, B2C and marketplace Commerce operations as part of the brand’s digital experience, connected to content, data and journeys. On the platform side, we implement, migrate and run Adobe Commerce, with Adobe Journey Optimizer B2B Edition for account journeys. With the same team from project to ongoing operations.
Get in touch →B2B
Accounts, catalogs and pricing by customer, quotes, quick order and credit.
B2B2C and marketplace
Distributors, shared catalog and rules by partner.
Integration
ERP, CRM, PIM and OMS connected, with reliable pricing and inventory.
The customer arrived ready to buy. The catalog did not show their price.
1company account 48buyers 6price lists 1portal
Commerce is where the whole journey gets tested, and where data, content and integration failures turn into lost revenue. Commerce and B2B brings catalog, pricing, order and ERP together in a single experience.
How it works
In Commerce, the experience proves what it promised.
Commerce is not a channel. It is where the most reliable signal comes back to the rest of the experience: what the person bought, how much, when and how. That is why we lead catalog, experience, order, integration and post-sale as a single operation.
Catalog
- 01Model
- 02Price
Adobe CommerceAdobe Commerce Optimizer
Experience
- 03Discover
- 04Recommend
Adobe Commerce · AI search and recommendationsAdobe Brand Concierge
Order
- 05Quote
- 06Approve
Adobe Commerce B2B features
Integration
- 07Sync
- 08Track
Adobe Developer App BuilderAPI Mesh for Adobe Developer App Builder
Post-sale
- 09Reorder
- 10Engage
Adobe Commerce B2B featuresAdobe Real-Time Customer Data PlatformAdobe Journey Optimizer
What was bought feeds back into catalog, content and journey.
In practice
From contract to order, without leaving the portal.
- 1The client company’s structure, with roles and permissions.
- 2Contract catalog and pricing for each account.
- 3Negotiation on record, from quote to checkout.
- 4The customer’s approval rules applied before the order.
- 5Reorder in a few clicks, connected to the ERP.
Adobe technology
Adobe is the platform.
Adobe Commerce is the foundation: B2B and B2C on the same platform, with company accounts, shared catalogs, negotiable quotes, purchase orders with approval, requisition lists and quick order. Adobe Commerce AI search and AI product recommendations take the customer to the right product. In agentic commerce, Adobe integrates Adobe Commerce with Adobe Brand Concierge for conversational product discovery and has committed to open protocols for purchasing by AI agents.
14+Years of enterprise operation
15+Countries with brands served
Catalog · Order
Adobe Commerce
B2B and B2C together.
Order · Post-sale
Adobe Commerce B2B features
Accounts, quotes and approvals.
Experience
Adobe Commerce · AI search
Semantic catalog search.
Experience
Adobe Commerce · AI recommendations
The right product for each customer.
Platform
Adobe Commerce as a Cloud Service
A cloud that stays up to date.
Catalog · Experience
Adobe Commerce Optimizer
Storefront on top of the current back end.
Integration
Adobe Developer App Builder
Integrations outside the core.
Experience
Adobe Brand Concierge
Conversational discovery.
How we lead
From understanding the business to a live store, with the same team and Arc in operations.
- 01
Assessment
Understand the business, the current digital experience and the brand’s Commerce operation.
- 02
Implementation
Design and deliver the store, the B2B portal and the migration to Adobe Commerce, securely.
- 03
Ongoing operations
Run, measure and evolve the experience, with the same team.
The same team, from the first conversation to ongoing operations.
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