Challenge 01
Regulated content
Materials reviewed by medical, regulatory and legal before they reach each channel.
Pharma and healthcare
Approved content, personal care.
Reviewed content, commerce and consent-based journeys.
Pharma and healthcare
In healthcare, trust is part of the experience.
Pharmaceutical companies speak with physicians, pharmacies and patients; pharmacy chains sell in the app and in the store; health plan operators look after beneficiaries. Each piece of content goes through review, and each piece of health data calls for consent and protection.
Get in touch →Challenge 02
Physicians and pharmacies
Portals and content for physicians, distributors and networks, with access and catalog by profile.
Challenge 03
Protected health data
Consent and preferences respected in every interaction, under Brazil’s LGPD.
Challenge 04
Patient journey
From the search for information to treatment adherence, with the right message at each step.
How we help
Each industry challenge, matched to a capability.
We step in where the brand needs us: a new project, a modernization, a platform implementation or the evolution of what already exists. The experience evolves at the pace of the business.
Challenge 01
Content Supply Chain
Materials approved by medical and regulatory, with history.
Explore →
Challenge 02
Commerce and B2B
B2B portal for distributors, networks and healthcare professionals.
Explore →
Challenges 03 · 04
Personalization at Scale
Journeys by profile and consent, from the first access to adherence.
Explore →Challenges 01 · 04
AI Search Visibility
Correct information found and cited by search and by AI.
Explore →Challenges 02 · 03
Customer Intelligence
A single view of patient, physician and pharmacy, with consent.
Explore →Challenges 02 · 04
Analytics & Experimentation
Content and journeys measured and tested in each health channel.
Explore →Adobe technology
Adobe is the platform.
For health, Adobe holds that the experience should be as personal as the care, with data used according to each person’s consent. Adobe Experience Manager and Adobe Workfront bring only approved content to the channel; Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer personalize the journey. At DIGITAL HUB, Adobe Commerce is used in the B2B portal for distributors, networks and healthcare professionals.
13+ Years of enterprise operation
15+ Countries with brands served
Review
Adobe Workfront
Reviews and approvals.
Content
Adobe Experience Manager Assets
Approved and current assets.
Site · Portal
Adobe Experience Manager Sites
Portals for the patient and the physician.
Data
Adobe Real-Time Customer Data Platform
Profiles with consent.
Journey
Adobe Journey Optimizer
Care and adherence journeys.
Personalization
Adobe Target
Content tested by profile.
Measurement
Adobe Customer Journey Analytics
Journey across channels.
B2B portal · Channel
Adobe Commerce
B2B portal and sales channels.
Brands we lead in pharma and healthcareRoche · Oficial Farma · Granado · Farmácias Nissei
How we lead
From strategy to the continuous evolution of the health channels, at the pace of the business, with squads multiplied by Arc, our AI-first delivery model.