Challenge 01
B2B portals and ERP
Distributors and resellers buying on their own, with order and inventory connected to the ERP.
Industry and distribution
Complex catalog, simple order.
B2B portal and catalog for distributors and resellers.
Industry and distribution
In industry, digital experience runs through the channel.
Buyers are the distributor, the reseller and the customer’s procurement team, each with its own account, catalog and price list. The digital experience has to follow those rules and stay simple for whoever places the order.
Get in touch →Challenge 02
Catalogs and price lists
Thousands of SKUs, negotiated prices and different catalogs by customer group.
Challenge 03
Content for the channels
Data sheets, images and materials kept up to date for each distributor, region and brand.
Challenge 04
Account-based journeys
Purchasing, engineering and leadership from the same account, each with the right message.
How we help
Each channel challenge, matched to a capability.
We step in where the brand needs us: a new project, a modernization, a platform implementation or the evolution of what already exists. The experience evolves at the pace of the business.
Challenges 01 · 02
Commerce and B2B
Distributor portal with catalog, quote and order connected to the ERP.
Explore →
Challenge 03
Content Supply Chain
Sheets, images and materials approved for each channel and region.
Explore →
Challenge 04
Personalization at Scale
Journeys by account and by buying group, in B2B.
Explore →Challenges 02 · 03
AI Search Visibility
Product found and cited by search and by AI.
Explore →Challenges 01 · 04
Customer Intelligence
A single view of the account, with data from the ERP, the CRM and the portal.
Explore →Challenges 01 · 03
Analytics & Experimentation
What the portal and the content generate in the channel, measured and tested.
Explore →Adobe technology
Adobe is the platform.
For industry, Adobe organizes the offering across three fronts: data to engage the buyer and the account, the B2B buying journey through to self-service commerce and content at scale. Adobe Commerce is the foundation of the B2B portal; Adobe Experience Manager takes product content to the channels; Adobe Real-Time Customer Data Platform B2B Edition, Adobe Journey Optimizer B2B Edition and Adobe Marketo Engage lead the account-based journey.
13+ Years of enterprise operation
15+ Countries with brands served
Catalog · Order
Adobe Commerce
B2B portal and orders.
Site · Product
Adobe Experience Manager Sites
Content on product pages.
Content
Adobe Experience Manager Assets
Assets approved by channel.
Approval
Adobe Workfront
Reviews and approvals.
Account data
Adobe Real-Time Customer Data Platform B2B Edition
Person and account profiles.
Journey
Adobe Journey Optimizer B2B Edition
Journeys by buying group.
Nurture · Sales
Adobe Marketo Engage
B2B marketing automation.
Measurement
Adobe Customer Journey Analytics
The full journey, analyzed.
Cases
Industry and distribution, in practice.
Ajinomoto · Meu Pedido
A B2B channel that integrates distributors at scale, with a squad as an extension of the team.
520% channel growth in 2024 versus 2023
4× faster integration of new distributors
Quarterly targets tied to business objectives and standardized integrations with the distributors’ ERPs, on Adobe Commerce.
View case-
Saint-Gobain · Toca ObraA marketplace that connects industry, resellers and the consumer.
View case -
Portobello · USAB2B commerce for US resellers, with catalogs by group.
View case
Also in industryBASF · Midea · LG · Toshiba · Smurfit Kappa · Positivo Tecnologia · Danone · Bimbo · ScanSource · ASUS · Cozinhas Itatiaia · Atlas Eletrodomésticos · Avacy · Grupo Adar
How we lead
From strategy to the continuous evolution of the digital channel, at the pace of the business, with squads multiplied by Arc, our AI-first delivery model.