Data
Who the person or account is, what they are doing now and what they have consented to.
Personalization at Scale
Every interaction should know what happened before.
DIGITAL HUB connects the brand’s data, content and journeys so that site, app, email, media, customer service and sales act as a single conversation, for individuals and for buying groups. On the platform side, we implement and run Adobe Journey Optimizer, Adobe Target and Adobe CX Enterprise. With method, and with Adobe alongside.
Get in touch →Decision
The next best action, chosen across channels rather than in each one.
Content
Variations ready for each audience, on brand.
Channel
Site, app, email, media and sales in the same conversation.
He abandoned his cart yesterday, complained to customer service today and tomorrow he will get a coupon.
1customer 6channels 4systems 1conversation
When each channel decides on its own, the brand talks a lot and listens little. The CRM knows he bought; the site thinks he is a new visitor. Personalization at Scale brings those pieces together into a single conversation.
How it works
Leading means deciding; personalizing means making the decision relevant.
A well-led journey reacts to events, chooses the next best action considering everything that has already happened and adapts content and offer to the moment. Personalization without cross-channel decisioning becomes an isolated test; decisioning without personalization becomes an email drip.
Data
- 01Recognize
- 02Understand
Adobe Experience PlatformAdobe Real-Time Customer Data Platform
Decision
- 03Decide
Adobe Journey OptimizerAdobe Target
Content
- 04Adapt
Adobe Experience Manager Assets
Channel
- 05Deliver
Adobe Journey OptimizerAdobe Journey Optimizer B2B EditionAdobe Marketo Engage
Measurement
- 06Observe
Adobe Customer Journey Analytics
What each journey teaches feeds the next decision.
Governance and consent (LGPD) at every step.
B2C · person and moment
Each person at the right moment.
Real-time events, coordinated messages, site and app personalization, frequency rules.
B2B · account and buying group
Every account with its buying group.
Account journeys, buying group roles, intent signals and handoff to sales.
In practice
Every customer with context, a decision and a next step.
- 1Journeys triggered by events, not by the calendar.
- 2Anyone who has already bought leaves the journey right away.
- 3Centralized decisioning across channels: the right offer for each profile.
- 4Consent applied at every activation.
- 5Paths tested; what works goes live.
Adobe technology
Adobe is the platform.
Adobe Experience Platform and Adobe Real-Time Customer Data Platform bring data together into a single real-time profile, with usage and consent governance. Adobe Journey Optimizer orchestrates journeys and campaigns and decides the next best action; Adobe Target tests and personalizes site and app. In B2B, Adobe Journey Optimizer B2B Edition and Adobe Marketo Engage work by account and buying group. Adobe Customer Journey Analytics measures the whole journey, online and offline.
14+Years of enterprise operation
15+Countries with brands served
Recognize
Adobe Experience Platform
Real-time profile.
Understand
Adobe Real-Time Customer Data Platform
Audiences and activation.
Decide · Deliver
Adobe Journey Optimizer
Journeys and next action.
Decide · Test
Adobe Target
A/B testing and personalization.
Deliver · B2B
Adobe Journey Optimizer B2B Edition
Account journeys.
Deliver · B2B
Adobe Marketo Engage
B2B marketing automation.
Adapt
Adobe Experience Manager Assets
Approved assets in messages.
Observe
Adobe Customer Journey Analytics
The full journey, analyzed.
How we lead
From a fragmented journey to the next interaction, with the same team and Arc in operations.
- 01
Assessment
Understand the business, the data and the brand’s current journeys.
- 02
Implementation
Design and deliver profiles, decisions and journeys, with technical integrity and security.
- 03
Ongoing operations
Run, measure and evolve the journeys, with the same team.
The same team, from the first conversation to ongoing operations.
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