01 · Profiles and audiences
Profiles and audiences ready for engagement.
Online, offline and pseudonymous attributes and events in profiles ready for activation, audiences built on a no-code visual canvas, plus data governance.
Adobe Journey Optimizer
Real-time journeys and campaigns, orchestrated across channels.
DIGITAL HUB implements, integrates and operates Adobe Journey Optimizer as the journey engine for Personalization at Scale, connected to the brand’s data and content.
Personalized journeys and campaigns in email, on the web, in apps, on mobile devices and in person, at the moments that matter to the customer.
Customer journey management
Real-time journey orchestration, on one canvas.
Adobe Journey Optimizer is Adobe’s journey management solution: it orchestrates and delivers personalized engagement on every channel, at the moments that matter to the customer.
Built on Adobe Experience Platform, it brings real-time customer data, decisions, content and delivery onto one canvas, so teams can create, personalize and optimize journeys on every channel from one place.
- Journeys triggered by customer actions and business events, plus batch and API campaigns.
- AI to decide the next best experience for each person and to optimize paths, channels and experiences.
- Multiple brands, languages and regions in one instance, with labels, permissions and dynamic content rules.
Capabilities
Adobe Journey Optimizer capabilities.
From unified profiles to campaign orchestration, with built-in AI and dynamic content.
02 · Journey orchestration
Omnichannel journeys in real time.
Multi-step journeys triggered by customer actions and business events, with real-time monitoring and inbound channels such as web and in-app messages.
03 · Messages and content
Personalized content for each channel.
From the drag-and-drop visual editor to HTML, an integrated asset repository and dynamic content from subject line to message body.
04 · AI decisioning
Intelligence to refine the entire journey.
The next best experience for each person, AI ranking models for paths and channels, plus experiments on subject, copy, image and frequency.
05 · Campaign orchestration
Sophisticated multi-step campaigns.
Launches, seasonal dates and daily promotions with personalized content, channel and timing, plus governance of frequency, fatigue and send priority.
06 · Channels
Email, mobile and web in one solution.
Batch and behavior-triggered email, in-app messages, push, SMS/MMS and web personalization with visual editing.
Journey Agent
- 01
Journey creation from a prompt
Multi-step journeys generated from natural-language prompts or from an image.
- 02
Content generated for each channel
On-brand content, ready for every channel in the journeys.
- 03
Proactive optimization
Planned and live journeys monitored, with recommended actions for conflicts and anomalies.
- 04
Insights on demand
Questions and prompts to uncover insights on journey performance.
Offers
Three Adobe Journey Optimizer packages.
Select, Prime and Ultimate, for companies of any size.
Essential
Select
The essential tools to orchestrate and deliver connected journeys across channels, applications and devices.
- Unified profile and audience orchestration
- Journey canvas and campaigns in batch and by API
- Outbound communications: email, SMS and push
To orchestrate connected journeys on every channel.
Advanced
Prime
Everything in Select, plus expanded journey management and real-time segmentation.
- One-to-one journeys based on real-time events
- Inbound engagement: API, web and in-app
- Push in fast-delivery mode
For real-time journeys with growing audiences.
Complete
Ultimate
Everything in Prime, plus offer decisioning and more AI tools.
- Omnichannel offer library
- Next best offer by rules and formulas
- AI and machine learning models for the next best offer
For AI offer decisioning at scale.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Journey Optimizer with native integrations for data, analytics and assets, on Adobe Experience Platform, and with Adobe CX Enterprise Coworker to connect the applications.
Foundation
Adobe Experience Platform
Real-time profiles, streaming and governance.
Data
Adobe Real-Time Customer Data Platform
Profiles ready for activation in journeys.
Analytics
Adobe Customer Journey Analytics
Omnichannel analysis of journeys and campaigns.
Assets
Adobe Experience Manager Assets
A central repository for every asset.
Agentic AI
Adobe CX Enterprise Coworker
Applications connected in one workflow.
DIGITAL HUB with Adobe Journey Optimizer
From the first program to ongoing orchestration.
- 01
Implementation
Adobe Journey Optimizer configured with channels, journey templates, frequency rules and the first programs.
- 02
Integration
Connected to Adobe Experience Platform, the brand’s data and its service and commerce systems.
- 03
Personalization at Scale
Adobe Journey Optimizer as the journey engine of the brand’s Personalization at Scale.
Personalization at Scale → - 04
Evolution and operations
Squads that create, test and optimize journeys and campaigns after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Journey Optimizer in a few answers.
What is Adobe Journey Optimizer?
It is a real-time orchestration engine built on Adobe Experience Platform. It brings real-time customer data, decisions, content and delivery onto one canvas, so teams can create, personalize and optimize journeys on every channel from one place.
Does it require Adobe Experience Platform?
Yes. Adobe Journey Optimizer uses the real-time profiles, streaming data and governance tools of Adobe Experience Platform to trigger journeys and apply consent policies.
How is it different from campaign management tools?
Campaign tools send content on a calendar. Adobe Journey Optimizer listens to behavior and triggers personalized actions at the right moment; batch campaigns remain possible, in a dynamic and adaptable way.
Does it serve regulated industries?
Yes. It serves use cases in regulated industries, such as healthcare and financial services, with governance and real-time enforcement of data minimization and purpose limitation.
Does it work for multiple brands and regions?
Yes. Multiple brands, languages or regions in one instance, with labels, permissions and dynamic content rules to scale journeys without duplicating effort.
How does DIGITAL HUB work with Adobe Journey Optimizer?
We implement, integrate and operate Adobe Journey Optimizer as part of Personalization at Scale, connected to the brand’s data and content.