01 · Content management (CMS)
Adobe Experience Manager Sites
Create, manage, optimize and deliver digital experiences on web, mobile and apps, with agentic creation, a visual editor and headless, headful or hybrid delivery.
Adobe Experience Manager
Content and assets under governance on every channel, on Adobe Experience Manager.
DIGITAL HUB implements, integrates, evolves and operates Adobe Experience Manager for enterprise brands, connected to the Content Supply Chain and the rest of the digital experience.
From content and asset management to digital forms, structured content and learning: the right content for each person, when and where they need it.
Agentic CMS
An agentic CMS to structure and scale modern experiences.
Adobe Experience Manager brings together content management, digital asset management, digital forms and structured content to deliver the right content on web, mobile and apps.
With Adobe Experience Manager Sites, structured, high-performance pages reach any channel, front end or agent, including AI-generated answers. With Adobe Experience Manager Assets, an agentic DAM finds, governs and activates the right assets.
- One system in place of several CMSs, with governance, localization and optimization centralized across brands, regions and business units.
- Structured content optimized for search engines and for LLMs.
- Brand voice, claims, product facts, design patterns and compliance rules as context for every AI agent and model.
Products
The Adobe Experience Manager products.
Content, assets, forms, learning and documentation, to deliver the right content on each channel.
02 · Digital asset management (DAM)
Adobe Experience Manager Assets
An agentic DAM to find, adapt and deliver assets across audiences and channels, with AI tags, usage governance and Content Hub.
03 · Forms and digital enrollment
Adobe Experience Manager Forms
Responsive forms that customers complete and sign electronically, with security, from acquisition through retention.
04 · Learning management
Adobe Learning Manager
A learning management system (LMS) integrated with the brand’s site and apps, to engage customers, train partners and develop teams.
05 · Digital documentation
Adobe Experience Manager Guides
A cloud-native component content management system (CCMS), to scale documentation and publish faster.
Use cases · Adobe Experience Manager Sites and Adobe Experience Manager Assets
- 01
Faster site production
Any team creates and publishes high-quality sites, with intuitive tools and AI.
- 02
Experiences across brands and regions
Web experiences across brands, regions and languages, on a shared foundation that balances consistency and local flexibility.
- 03
Performance as the default
According to Adobe, fast, reliable web experiences without continuous manual optimization.
- 04
Content found and reused
Assets found, adapted and reused across channels.
- 05
Brand integrity
Content consistent with the brand, with brand guidelines and AI governance.
Offers
Two ways to run Adobe Experience Manager in the cloud.
As Cloud Service, always current, or on Managed Services, with the cloud managed by Adobe.
Cloud-native
Adobe Experience Manager as a Cloud Service
A secure, scalable foundation for Adobe Experience Manager, always current, with a modular architecture that, according to Adobe, scales in seconds.
- New capabilities validated and available continuously, without planning version upgrades
- Enterprise security by default, with redundancy and proactive monitoring
- Extensible and customizable for business requirements
For teams that want Adobe Experience Manager always current.
Managed cloud
Adobe Managed Services
Adobe Experience Manager on a managed cloud, with automation, security, monitoring and Adobe specialists.
- Environments that scale with demand
- Industry security and compliance certifications
- Preparation for a later move to Cloud Service
For teams that need managed cloud at enterprise level.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Experience Manager with its other products for work, commerce, analytics, data and journeys, and with Adobe CX Enterprise Coworker to connect the apps in a single workflow.
Work
Adobe Workfront
Requests and approvals tied to content.
Commerce
Adobe Commerce
Product pages enriched with content.
Analytics
Adobe Analytics
Omnichannel insights in real time.
Data
Adobe Real-Time Customer Data Platform
A unified profile for personalization.
Journeys
Adobe Journey Optimizer
Content orchestrated across channels.
Agentic AI
Adobe CX Enterprise Coworker
Apps connected in a single workflow.
DIGITAL HUB with Adobe Experience Manager
From implementation to ongoing operations.
- 01
Implementation
Adobe Experience Manager Sites, Adobe Experience Manager Assets and Adobe Experience Manager Forms shaped to the brand’s content operation.
- 02
Integration
Adobe Experience Manager connected to commerce, data, journeys and analytics, and to the brand’s systems.
- 03
Content Supply Chain
Adobe Experience Manager in the brand’s Content Supply Chain, from the request to the approved and published asset.
Content Supply Chain → - 04
Evolution and operations
Squads that evolve and run sites and assets after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Experience Manager in a few answers.
What is Adobe Experience Manager?
It is Adobe’s product family for content management on any channel: Adobe Experience Manager Sites (CMS), Adobe Experience Manager Assets (DAM), Adobe Experience Manager Forms (digital forms) and Adobe Experience Manager Guides (documentation), alongside Adobe Learning Manager.
What is the difference between Adobe Experience Manager Sites and Adobe Experience Manager Assets?
Adobe Experience Manager Sites is the CMS: it creates, manages and delivers pages and experiences on web, mobile and apps. Adobe Experience Manager Assets is the DAM: it organizes, governs and activates images, video, 3D and other assets. Together, they keep assets and content current on every channel.
What is the difference between Cloud Service and Managed Services?
Adobe Experience Manager as a Cloud Service is the cloud-native foundation, always current, with a modular architecture that, according to Adobe, scales in seconds. On Adobe Managed Services, Adobe Experience Manager runs in a cloud managed by Adobe, with automation, security, monitoring and preparation for a later move to Cloud Service.
Does Adobe Experience Manager work as a headless CMS?
Yes. Adobe Experience Manager Sites creates structured, reusable content from a central source, with visual authoring, headless, headful or hybrid delivery, APIs and an extension catalog.
What is an agentic CMS?
It is how Adobe describes Adobe Experience Manager Sites: creation with agent support, from a governed brand context (voice, claims, product facts, design patterns and compliance rules), and structured pages optimized for search and for LLMs, including AI-generated answers.
How does DIGITAL HUB work with Adobe Experience Manager?
We implement, integrate, evolve and operate Adobe Experience Manager for enterprise brands, connected to the Content Supply Chain and the rest of the digital experience.