01 · Build
Workflows with guided visuals and AI assistance.
A visual canvas to assemble generation, editing and layout steps in one interface, with AI agents that help build workflows, without engineering support.
Adobe Firefly Creative Production for Enterprise
Creative production at scale, with workflows and brand governance.
DIGITAL HUB designs, integrates and operates creative production workflows with Adobe Firefly Creative Production for Enterprise, as part of the brand’s Content Supply Chain.
Automated creative production, with governed workflows that connect Adobe and third-party tools, templates and AI to deliver campaign-ready content across channels and regions.
Creative production
From concept to activation, with production at scale.
Adobe Firefly Creative Production for Enterprise is Adobe’s enterprise offer for content automation at scale: visual workflow building, headless creative services and access to the Adobe Firefly Services APIs, in one product.
The Adobe Firefly Services APIs, included in the product, bring generative AI and Adobe creative tools such as Adobe Photoshop and Adobe Lightroom into the brand’s applications and systems, to generate, edit and automate content at scale.
- The same on-brand AI steps on every asset, across images, video and layouts.
- Brand governance and compliance inside every workflow.
- Workflows published as APIs, to run inside applications and systems.
Capabilities
Adobe Firefly Creative Production capabilities.
Build, run, deploy and integrate creative production, with the right model for each step.
02 · Run
One-off or batch jobs, with visibility and control.
Thousands of asset variations, with long-running jobs, batch inputs, history and execution logs.
03 · Deploy
Workflows anywhere, with governance and control.
Workflows packaged as guided experiences for creative teams, or published as APIs for applications and systems.
04 · Integrate
Assets, reviews and systems connected.
Reviews and handoffs, assets back to systems of record, third-party or in-house models and custom actions as workflow steps.
05 · Models
The right model for each outcome.
Adobe Firefly models, plus an extension to third-party and in-house models, with results, approvals and delivery in one governed system.
06 · 3D digital twins
3D digital twins in AI-generated scenes.
High-fidelity 3D representations of products, combined with AI-generated scenes, with different lighting and camera angles.
Use cases · workflow templates
- 01
Campaign and social content
Assets generated and adapted for each channel, with background removal, cutout and color grading.
- 02
Batch asset transformation
Large volumes of images and video resized or reformatted, on-brand.
- 03
Localization and variations
Variations by region or format, with brand governance.
- 04
Delivery to downstream systems
Approved assets delivered to asset and experience platforms, through to activation.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Firefly Creative Production in the Content Supply Chain integrations, between planning, review and asset management, and as part of Adobe GenStudio.
Approval
Adobe Workfront
Proofs and approvals in the context of the brief.
Review
Adobe Frame.io for Business
Review and collaboration on rich media.
Assets
Adobe Experience Manager Assets
Governed inputs and outputs, ready for activation.
Solution
Adobe GenStudio
Adobe’s Content Supply Chain solution.
Models
Adobe Firefly Custom Models
Models trained on the brand’s assets.
Models
Adobe Firefly Foundry
Private models tuned to the brand’s content.
DIGITAL HUB with Adobe Firefly Creative Production
From designed production to ongoing operations.
- 01
Implementation
Creative production workflows designed with creative and marketing teams, with brand governance.
- 02
Integration
APIs and workflows connected to Adobe Workfront, Adobe Experience Manager Assets and the brand’s systems.
- 03
Content Supply Chain
Production at scale inside the brand’s Content Supply Chain, from the request to the approved asset.
Content Supply Chain → - 04
Evolution and operations
Squads that evolve and run the workflows after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Firefly Creative Production in a few answers.
What is Adobe Firefly Creative Production for Enterprise?
It is Adobe’s enterprise offer for content automation at scale: creative production workflows built visually, headless creative services and access to the Adobe Firefly Services APIs, with brand governance at every step.
How does it relate to Adobe Firefly Services?
Adobe Firefly Services is the name of Adobe’s APIs for generating and automating content with generative AI and Adobe’s creative tools. Those APIs are included in Adobe Firefly Creative Production for Enterprise, for headless and programmatic use. Adobe Firefly Services customers have access to Adobe Firefly Creative Production for Enterprise.
Do you need a development team?
No. Workflows are built and run visually, with a drag-and-drop interface and help from an AI agent. For programmatic use, workflows can be published as APIs.
Which AI models can be used?
The same models that power Adobe Firefly. Workflows can also call third-party models the brand already uses, with custom actions and existing credentials.
How does it fit with Adobe Workfront, Adobe Frame.io and the DAM?
The three remain the systems for planning, collaboration and asset management. Adobe Firefly Creative Production sits between them as the production engine and returns results to those systems.
How does DIGITAL HUB work with Adobe Firefly Creative Production?
We design, integrate and operate creative production workflows at scale, as part of the brand’s Content Supply Chain.