01 · Orchestration
Orchestration at scale.
Built for the full customer lifecycle, from acquisition to engagement, conversion and loyalty.
Adobe CX Enterprise
Content, data and journeys orchestrated with agents and governance.
DIGITAL HUB starts from the brand’s business goals to implement, integrate and operate Adobe CX Enterprise agents and workflows on the Adobe products it already uses.
Content, data and journeys unified to create experiences for people and AI agents, at scale.
Customer experience orchestration
The customer journey, orchestrated in one system.
Adobe presents Adobe CX Enterprise as an end-to-end agentic system for orchestrating B2B and B2C experiences: anticipating customer intent, guiding conversations and personalizing in real time.
It brings together AI agents, agent skills and Model Context Protocol (MCP) endpoints, with an intelligence and governance layer, for agentic workflows that are reliable and auditable. Adobe Experience Platform is the system’s context layer.
- Three integrated solution areas working as one system: content, engagement and brand visibility.
- Adobe Brand Intelligence for brand signals, and Adobe Engagement Intelligence for decisions aimed at long-term customer value.
- An open ecosystem, interoperable with platforms such as AWS, Anthropic, Google Cloud, IBM, Microsoft, NVIDIA and OpenAI.
Capabilities
The principles of Adobe CX Enterprise.
One system for the full customer lifecycle, with agentic AI, governance and integration.
02 · Goal-driven
Goals set by the teams.
Goal-driven workflows with AI, in which teams set the outcomes for agentic execution.
03 · Intelligence
Brand and engagement data, unified.
Agentic AI that unites brand and engagement data and delivers insights across channels.
04 · Governance
Trust and auditability.
A composable, governed architecture for workflows that are reliable and traceable, with human oversight.
05 · Extensibility
An open platform.
Ready for ecosystems, integrated with AI platforms, partners and the tools the company already uses.
06 · Connection
Content, data and journeys connected.
Integrated content, data and journey solutions in one connected system, with a unified AI foundation.
Solution areas
- 01
Content Supply Chain
Create, manage and activate far more content, with more speed, scale and relevance.
- 02
Customer engagement
Every interaction personalized, contextual and orchestrated across channels in real time.
- 03
Brand visibility
A brand that stays visible and relevant to customers and AI agents in AI-guided experiences.
- 04
Adobe CX Analytics
Unified experience data for faster insights and continuous optimization.
Adobe ecosystem
The Adobe products in the system.
Adobe presents Adobe CX Enterprise with agents inside its applications, a catalog of agent skills and developer tools, on the context layer of Adobe Experience Platform.
Agentic AI
Adobe CX Enterprise Coworker
Tasks executed from business goals.
Agents
Adobe Experience Platform Agent Orchestrator
Agents created, managed and coordinated.
Context
Adobe Experience Platform
Customer data as the context layer.
Brand
Adobe Brand Intelligence
A reasoning engine that learns the brand’s signals.
Decision
Adobe Engagement Intelligence
Decisions driven by customer value.
DIGITAL HUB with Adobe CX Enterprise
From the first agents to ongoing orchestration.
- 01
Implementation
Adobe CX Enterprise configured from the brand’s business goals, with agents, skills and governance rules.
- 02
Integration
Agents and workflows connected to Adobe products, AI platforms and the brand’s systems.
- 03
Personalization at Scale
Adobe CX Enterprise orchestrating experiences for the brand’s Personalization at Scale.
Personalization at Scale → - 04
Evolution and operations
Squads that expand agents, skills and use cases after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe CX Enterprise in a few answers.
What is Adobe CX Enterprise?
It is Adobe’s end-to-end agentic system for customer experience orchestration. It brings together AI agents, agent skills and MCP endpoints with an intelligence and governance layer, for the full customer lifecycle, in B2B and B2C.
Which areas does Adobe CX Enterprise cover?
Three integrated solution areas that work as one system: Content Supply Chain, customer engagement and brand visibility, with a unified AI foundation.
What are agent skills?
Reusable instructions for different agents, such as reviewing performance metrics to guide content creation or journey orchestration. They can take additional context from the company.
How does Adobe CX Enterprise Coworker fit in?
Adobe CX Enterprise Coworker executes tasks from defined business goals, coordinating work across multiple agents and turning objectives into multi-step actions, with human oversight.
Does it work with other AI platforms?
Yes. The composable architecture works with different stacks and extends skills and workflows to partner solutions such as AWS, Anthropic, Google Cloud, IBM, Microsoft, NVIDIA and OpenAI.
How does DIGITAL HUB work with Adobe CX Enterprise?
We start from the brand’s business goals to implement, integrate and operate Adobe CX Enterprise agents and workflows on the Adobe products the brand already uses.