Measure
Reliable site, app and journey data, with governance.
Analytics & Experimentation
Opinion starts the conversation. Evidence decides.
DIGITAL HUB leads the brand’s analytics and experimentation: reliable site, app and journey data, A/B tests on real experiences and a reading of results that turns into business decisions. On the platform side, we implement and run Adobe Analytics, Adobe Customer Journey Analytics and Adobe Target. An ongoing program, at the pace of the business, where every change goes live with a hypothesis, a metric and a readout.
Get in touch →Test
A/B and multivariate tests on real experiences.
Learn
Lift and confidence read with rigor, not guesswork.
Decide
What wins goes live; what loses becomes learning.
The new home page went live on a Monday. Nobody can say whether it sells more.
1new page 3opinions 2versions 1answer
Without shared measurement, each department reads results its own way and the decision goes back to the meeting room. Analytics & Experimentation replaces opinion with evidence: every change with a hypothesis, a test and a readout.
How it works
Measuring shows what happened. Testing shows what works.
Experimentation starts with measurement: an analytics implementation the team trusts, metrics tied to the business and the whole journey in one place. From there come hypotheses, tests on the site, in the app and across journeys and a readout of lift and confidence that turns into a decision. The winner goes live and the next hypothesis already has a starting point.
Measurement
- 01Collect
- 02Measure
Adobe AnalyticsAdobe Customer Journey Analytics
Hypothesis
- 03Prioritize
Adobe Journey Optimizer Experimentation Accelerator
Test
- 04Test
- 05Allocate
Adobe TargetAdobe Journey Optimizer
Readout
- 06Read
Adobe Analytics for TargetAdobe Customer Journey Analytics
Decision
- 07Decide
- 08Scale
Adobe TargetAdobe Journey Optimizer Experimentation Accelerator
What each test teaches becomes the next hypothesis.
In practice
Every test with a hypothesis, a readout and a decision.
- 1Hypotheses prioritized by expected impact.
- 2A/B and multivariate tests on real experiences.
- 3Lift and confidence read with statistical rigor.
- 4The winner live for all traffic.
- 5Learning that feeds the next hypothesis.
Adobe technology
Adobe is the platform.
Adobe Analytics measures site and app with governance; Adobe Customer Journey Analytics, built on Adobe Experience Platform, brings online and offline together in a view by person and by journey. Both are part of Adobe CX Analytics. Adobe Target runs A/B, multivariate and multi-armed bandit tests and personalizes with AI; Adobe Journey Optimizer Experimentation Accelerator brings together experiments from Adobe Target and Adobe Journey Optimizer and recommends the next tests with AI.
14+Years of enterprise operation
15+Countries with brands served
Collect · Measure
Adobe Analytics
Site and app measured.
Measure · Read
Adobe Customer Journey Analytics
The whole journey, by person.
Test · Decide
Adobe Target
A/B testing and personalization.
Prioritize
Adobe Journey Optimizer Experimentation Accelerator
Next tests with AI.
Test
Adobe Journey Optimizer
Experiments across journeys.
Read
Adobe Analytics for Target
Lift and confidence.
Measure · Read
Data Insights Agent
Natural language analysis.
Measure
Adobe Content Analytics
Performance by asset.
How we lead
From the first hypothesis to an ongoing testing program, with the same team and Arc in operations.
- 01
Assessment
Understand the business, the metrics that matter and the brand’s current measurement.
- 02
Implementation
Design and deliver measurement and the testing program, with technical integrity.
- 03
Ongoing operations
Run, test and evolve the experience, with the same team.
The same team, from the first conversation to ongoing operations.
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