Challenge 01
Resellers and cooperatives
A portal for the channel to buy on its own, with order, limit and inventory connected to the ERP.
Agribusiness
From the field to the order, at the pace of the crop season.
B2B portal and technical content for resellers and cooperatives.
Agribusiness
In agribusiness, sales follow the crop calendar.
Buyers are the reseller, the cooperative and the producer, each with a different credit profile, region and crop. The digital experience has to respect the channel, reach the field and be ready in the buying window of each crop season.
Get in touch →Challenge 02
Crop-season windows
Catalog, terms and campaigns ready for the buying peaks of each crop and region.
Challenge 03
Technical content
Data sheets, product leaflets and field materials kept up to date for the reseller and the consultant.
Challenge 04
The producer at the center
Messages by crop, region and moment in the crop season, from the channel through to the producer.
How we help
Each industry challenge, matched to a capability.
We step in where the brand needs us: a new project, a modernization, a platform implementation or the evolution of what already exists. The experience evolves at the pace of the business.
Challenges 01 · 02
Commerce and B2B
Portal for the reseller and the cooperative, with quote and order in the ERP.
Explore →
Challenge 03
Content Supply Chain
Sheets, product leaflets and field materials approved for each region.
Explore →
Challenge 04
Personalization at Scale
Journeys by account, crop and region, in B2B and with the producer.
Explore →Challenges 02 · 03
AI Search Visibility
Technical information found and cited by search and by AI.
Explore →Challenges 01 · 04
Customer Intelligence
A single view of the reseller and the producer, with data from the ERP and the CRM.
Explore →Challenges 02 · 04
Analytics & Experimentation
Crop-season campaigns and the portal, measured and tested by region.
Explore →Adobe technology
Adobe is the platform.
In Adobe’s vision for manufacturing, the offering is organized across three fronts: data to engage the buyer and the account, the B2B buying journey through to self-service commerce and content at scale. Adobe Commerce is the foundation of the reseller portal; Adobe Experience Manager takes technical content to the channels; Adobe Real-Time Customer Data Platform B2B Edition and Adobe Journey Optimizer B2B Edition lead the account-based journey.
13+ Years of enterprise operation
15+ Countries with brands served
Catalog · Order
Adobe Commerce
B2B portal and orders.
Site · Product
Adobe Experience Manager Sites
Technical content by product.
Content
Adobe Experience Manager Assets
Materials approved by region.
Approval
Adobe Workfront
Reviews and approvals.
Account data
Adobe Real-Time Customer Data Platform B2B Edition
Person and account profiles.
Journey
Adobe Journey Optimizer B2B Edition
Journeys by buying group.
Nurture · Sales
Adobe Marketo Engage
B2B marketing automation.
Measurement
Adobe Customer Journey Analytics
The full journey, analyzed.
Brands we lead in agribusinessBASF · Valid · Nortox
How we lead
From strategy to the continuous evolution of the digital channel, at the pace of the crop season, with squads multiplied by Arc, our AI-first delivery model.