01 · Collection and processing
Data collection from any digital source.
Real-time behavioral data from paid and owned channels, such as web, mobile, kiosks and streaming, ready for visitor-profile analysis.
Adobe Analytics
Web and app measurement that guides decisions, on Adobe Analytics.
DIGITAL HUB implements collection, integrates and operates Adobe Analytics as the measurement foundation for the brand’s digital experience, connected to Personalization at Scale.
Visitor behavior on digital properties: data collection and processing, detailed analysis and reporting, plus behavioral insights delivered to any destination.
Digital analytics
Web and mobile analysis in one product.
Adobe Analytics is Adobe’s product for measuring behavior on web and mobile, described on business.adobe.com as digital analytics. It collects, processes and reports behavioral data at scale, with AI-driven insights built in.
It is part of Adobe CX Analytics, the Adobe analytics portfolio introduced at Adobe Summit 2026, alongside Adobe Customer Journey Analytics and other analytics products.
- Open exploration in Analysis Workspace, instead of fixed dashboards: custom events, media, downloads and forms.
- Journeys on web and mobile with Flow, Fallout and cohort analysis.
- A mature, fully supported product that keeps receiving updates.
Capabilities
Adobe Analytics capabilities.
From data collection to insight delivery, for web and mobile.
02 · Collection and processing
Data governance.
Alerts, policies and data residency to prevent access to sensitive data and manage storage by region and regulation.
03 · Digital insights
Automated insights with AI.
Anomaly detection and contribution analysis to identify the factors behind each shift and the differences between segments.
04 · Digital insights
Audience analysis.
Segmentation and cohort analysis to compare visitor groups over time and understand retention, churn and latency.
05 · Digital insights
Channel analysis.
Visitor paths and drop-off points to see the exact digital journey, where friction, conversion and next steps sit.
06 · Insight delivery
Complex journeys, visualized.
A visual canvas with nodes to map entry points, paths and drop-offs, tracking the main touchpoints and metrics.
Who it’s for
- 01
Digital marketing managers
Performance of content, channels and campaigns on digital properties.
- 02
Web analysts
Open analysis and detailed reports of on-site behavior.
- 03
Mobile product managers
App behavior and performance.
- 04
SEO and SEM specialists
Search channels and paths to conversion.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe places Adobe Analytics inside Adobe CX Analytics, with native connections to Adobe Experience Platform applications to analyze journeys, publish audiences and evaluate experiments.
Analytics
Adobe Customer Journey Analytics
Journeys across channels, with offline and CRM data.
Data
Adobe Experience Platform
Collection through SDKs and a source connector.
Experimentation
Adobe Target
A/B/n tests and personalization, analyzed.
Journeys
Adobe Journey Optimizer
Orchestration and activation data, analyzed.
Content
Adobe Content Analytics
Performance of each content asset.
DIGITAL HUB with Adobe Analytics
From data collection to ongoing decisions.
- 01
Implementation
Collection with the Adobe Experience Platform Web and Mobile SDKs, with report suites, data views and governance configured.
- 02
Integration
Adobe Analytics connected to data warehouses, the CRM and Adobe experimentation and journey products.
- 03
Personalization at Scale
Adobe Analytics measuring the brand’s Personalization at Scale experiences.
Personalization at Scale → - 04
Evolution and operations
Squads that maintain collection, build analyses and track results after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Analytics in a few answers.
Is digital analytics the same as Adobe Analytics?
Yes, it is the same product. “Digital analytics” is how Adobe describes it on business.adobe.com; “Adobe Analytics” is the name in the login and the contract. What changed is the portfolio, now called Adobe CX Analytics.
How is it different from Adobe Customer Journey Analytics?
Adobe Analytics focuses on behavior on web and mobile. To connect digital journeys to offline, CRM, point-of-sale or call-center data at the person level, across channels, the product is Adobe Customer Journey Analytics.
What can you analyze beyond basic tools?
The full range of web and mobile behavior in one place, explored in Analysis Workspace: custom events, video and media engagement, downloads, exit links and form interactions, as well as pages and screens.
Will Adobe Analytics be discontinued?
No. It is a mature product, with full support, that remains available and continues to receive updates as part of the Adobe CX Analytics portfolio.
What are the packages?
Adobe Analytics is available in packages such as Select, Prime and Ultimate, defined with Adobe according to need.
How does DIGITAL HUB work with Adobe Analytics?
We implement collection, integrate and operate Adobe Analytics, and we support the move to Adobe Customer Journey Analytics when analysis needs to go beyond digital.