01 · Planning and operations
Planning and operations.
Marketing projects on time: agents that automate workflows, surface and manage risks proactively and support problem solving.
Adobe Experience Platform Agent Orchestrator
AI agents coordinated on Adobe Experience Platform data.
DIGITAL HUB activates, integrates and operates agents on the Adobe products the brand already uses, starting from defined use cases and with governance, as part of Personalization at Scale.
Adobe AI agents for audiences, content, journeys and data, coordinated by Adobe Experience Platform Agent Orchestrator, with the AI agents in Adobe Experience Platform Agent Orchestrator.
Agentic AI
The agentic technology changing customer experience orchestration.
Adobe Experience Platform Agent Orchestrator is the intelligence and reasoning behind Adobe Experience Platform Agents: a unified way to coordinate an ecosystem of AI agents and resolve complex experience challenges with speed and scale.
It is the agentic layer inside Adobe Experience Platform, not a separate platform. Agents work with the same profiles, governance and security, and they respect the access controls already in place.
- Agents grounded in real-time enterprise data, brand content and consent information.
- Agents that act autonomously or semi-autonomously, always within the guidelines the user sets.
- Adobe agents coordinated with third-party agents across workflows, applications and systems.
Capabilities
The agents in Adobe Experience Platform Agent Orchestrator.
Specialized agents for each stage of the work, from planning through data and insights.
02 · Audiences
Audiences with precision and at scale.
Identify and reach the right customers, accounts or buying groups, with continuous intelligence for more relevant engagement.
03 · Content
Content at enterprise scale.
Intelligence and governance in production, to prepare quality assets, align content to performance goals and activate campaigns on every channel.
04 · Journeys
Journeys that adapt in real time.
B2B and B2C journeys that adjust to behavior, context and performance signals, with continuous optimization of progression.
05 · Experience management and delivery
Experience management and delivery.
Selection, assembly and delivery of the most relevant experience for each interaction, with brand visibility, governance and faster iteration.
06 · Data and insights
Data and insights.
Faster data onboarding, and complex data turned into actionable insights on marketing performance.
How it works
- 01
Conversational interface
Agents reached and triggered through the AI Assistant, in natural language.
- 02
Reasoning engine
It interprets the prompt and sets the steps to reach the goal, respecting the constraints.
- 03
Knowledge base
Context so the reasoning engine assigns the right tasks to the right resources.
- 04
Adobe Experience Platform Agent Composer
Monitor, configure and personalize the agents for specific business goals.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Experience Platform Agent Orchestrator as the foundation for agents in its applications and for native AI applications, inside Adobe CX Enterprise.
Foundation
Adobe Experience Platform
Shared profiles, governance and security.
System
Adobe CX Enterprise
Agents in the content, data and journey applications.
Native AI
Adobe Brand Visibility
Brand presence in AI answers.
Native AI
Adobe Brand Concierge
Conversational brand experiences.
Native AI
Adobe Journey Optimizer Experimentation Accelerator
Accelerated experimentation in journeys.
Native AI
Adobe Experience Manager Sites Optimizer
Continuous site optimization.
DIGITAL HUB with Adobe Experience Platform Agent Orchestrator
From the first agents to ongoing agentic operations.
- 01
Implementation
Agents activated in the brand’s Adobe applications, with defined use cases, permissions and oversight.
- 02
Integration
Adobe agents coordinated with enterprise data and with third-party agents and systems.
- 03
Personalization at Scale
Audience, journey and insight agents in the brand’s Personalization at Scale.
Personalization at Scale → - 04
Evolution and operations
Squads that configure, monitor and expand agents in Agent Composer after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Experience Platform Agent Orchestrator in a few answers.
What are Adobe Experience Platform Agents?
According to Adobe, a new class of enterprise AI that works alongside marketing and creative teams. Built for customer experience orchestration, they automate high-value tasks, surface actionable insights and free time for creative and planning work.
Is Agent Orchestrator separate from Adobe Experience Platform?
No. It is the agentic layer inside Adobe Experience Platform, with agents built for the product, an advanced reasoning engine and a conversational interface. Agents use the same profiles, governance and security, and they respect each product’s access controls.
Do the agents need a prompt, or do they work on their own?
Both. When they surface insights and recommendations proactively, they act on their own; when they co-create with the user, they ask for information before continuing. In either mode, they act within the guidelines the user sets.
What data do the agents use?
The reasoning engine uses LLMs and a knowledge base. Adobe trains those models with synthetic data and does not use customer prompts, data, metadata or results to train them.
What sets Adobe Experience Platform Agents apart?
They are grounded in real-time customer experience data and content, they coordinate with other Adobe or third-party agents and they are extensible: customers, partners and developers can create, configure or integrate agents.
How does DIGITAL HUB work with Adobe Experience Platform Agent Orchestrator?
We activate, integrate and operate agents on the Adobe products the brand already uses, from defined use cases and with governance.