Retail

Many channels, one experience.

Commerce, content and personalization from the site to the marketplace.

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Retail

In retail, the experience is judged with every purchase.

The shopper starts on the phone, compares, decides in the store and expects to be recognized in every channel. The experience has to bring together catalog, inventory, offers and service at the pace of the collections and the retail calendar.

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Challenge 01

Omnichannel commerce

Inventory, order and pickup connected across site, app, physical stores and marketplaces.

Challenge 02

Search and discovery

Large catalogs, with the right product in search, in the category and in the recommendation.

Challenge 03

Content at scale

Campaigns, showcases and product pages refreshed for each collection, date and region.

Challenge 04

Recognized customer

Offers and messages based on the customer’s history and preferences, with consent.

Adobe technology

Adobe is the platform.

For retail, Adobe proposes personalized buying experiences across every channel, with unified data, dynamic content and AI at scale. Adobe Commerce is the foundation of the store, with AI search and product recommendations (with AI); Adobe Experience Manager takes content to the showcases; Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Target personalize every visit.

14+ Years of enterprise operation
15+ Countries with brands served

Store · Order

Adobe Commerce

Store, search and recommendations.

Site · Showcase

Adobe Experience Manager Sites

Showcases and campaign pages.

Content

Adobe Experience Manager Assets

Assets approved by channel.

Campaign

Adobe Workfront

Campaigns planned and approved.

Customer data

Adobe Real-Time Customer Data Platform

Profiles unified in real time.

Journey

Adobe Journey Optimizer

Messages and offers by customer.

Personalization

Adobe Target

Showcases tested by customer.

Measurement

Adobe Customer Journey Analytics

Journey across store and digital.

Cases

Retail, in practice.

View all cases

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How we lead

From strategy to the continuous evolution of the digital store, at the pace of retail, with squads multiplied by Arc, our AI-first delivery model.

Let’s talk about your brand’s digital experience.