Challenge 01
Omnichannel commerce
Inventory, order and pickup connected across site, app, physical stores and marketplaces.
Retail
Commerce, content and personalization from the site to the marketplace.
Retail
The shopper starts on the phone, compares, decides in the store and expects to be recognized in every channel. The experience has to bring together catalog, inventory, offers and service at the pace of the collections and the retail calendar.
Get in touch →Challenge 01
Inventory, order and pickup connected across site, app, physical stores and marketplaces.
Challenge 02
Large catalogs, with the right product in search, in the category and in the recommendation.
Challenge 03
Campaigns, showcases and product pages refreshed for each collection, date and region.
Challenge 04
Offers and messages based on the customer’s history and preferences, with consent.
Adobe technology
For retail, Adobe proposes personalized buying experiences across every channel, with unified data, dynamic content and AI at scale. Adobe Commerce is the foundation of the store, with AI search and product recommendations (with AI); Adobe Experience Manager takes content to the showcases; Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Target personalize every visit.
Store · Order
Store, search and recommendations.
Site · Showcase
Showcases and campaign pages.
Content
Assets approved by channel.
Campaign
Campaigns planned and approved.
Customer data
Profiles unified in real time.
Journey
Messages and offers by customer.
Personalization
Showcases tested by customer.
Measurement
Journey across store and digital.
Cases
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How we lead
From strategy to the continuous evolution of the digital store, at the pace of retail, with squads multiplied by Arc, our AI-first delivery model.