01 · AI Collaborators
Directed by people, executed by agents.
Any AI agent as a governed participant: it receives work the way a person would, uses project context and returns it for review.
Adobe Workfront
Marketing work between people and agents, with governance, on Adobe Workfront.
DIGITAL HUB implements, integrates, evolves and operates Adobe Workfront as the planning and approval foundation of the brand’s Content Supply Chain.
People and AI agents in one governed system, to scale agentic work with brand consistency and control.
Work management between people and agents
People and AI working together across the marketing lifecycle.
Adobe Workfront is the solution for managing work between people and agents: teams and organizations plan, track and manage work, from projects and tasks to resources and portfolio.
AI agents enter Adobe Workfront as governed participants and take work the way a person would. According to Adobe, agents handle the heavy lifting and people stay on creative direction.
- A marketing system of record, from planning to execution, review and insights.
- AI actions stay inside existing permissions, roles and licenses, with an audit trail and human approval on by default.
- Reviews and approvals unified with Adobe Frame.io for Business, with automated brand checks.
Capabilities
Adobe Workfront capabilities.
From AI planning to review and insights, in one system with governance.
02 · Intelligent planning
Enterprise planning, simplified.
AI planning in Adobe Workfront Planning, linking planning and execution, with calendars and timelines by role.
03 · Centralized work
Teams and tools connected.
Requests, project intake, custom forms and resource allocation in one collaborative system, for agile or hybrid methods.
04 · Automation
Automated workflows.
Project templates, sequential or parallel review steps, AI-generated campaign briefs and automations without a development team.
05 · Review and approval
Faster online reviews and approvals.
Digital proofs, automated approvals, AI brand checks, audit trails and native integration with Adobe Frame.io for Business.
06 · Visibility and insights
Visibility, control and insights.
Visual dashboards, report widgets and export of Adobe Workfront data to data lakes and BI tools.
Use cases
- 01
Project management at scale
Enterprise project management in one system: intake, resources, tracking, collaboration and reporting.
- 02
Agency and client projects in one place
A centralized operation in a marketing system of record, for agencies and client work.
- 03
Collaboration across teams
Teams across the organization contributing and collaborating in one system.
- 04
Campaign planning connected to execution
Campaigns aligned to business goals and connected to execution.
Offers
Three Adobe Workfront packages.
Select, Prime and Ultimate, plus add-ons, for companies of any size.
Essential
Select
The essential capabilities to collaborate, execute and accelerate the work.
- Work and demand management
- Resource management
- Review and approval
To collaborate and execute the work in one place.
Advanced
Prime
Everything in Select, plus advanced work management and security capabilities.
- Portfolio management
- Enterprise administration, security and compliance
- Sandbox environments
To prioritize the portfolio with enterprise security.
Complete
Ultimate
Everything in Prime, plus expanded automation and data management.
- Full workflow customization
- Adobe Workfront Fusion to connect systems and automate tasks
- Data Connect to take the data to BI tools
For automation and data at scale.
Adobe Workfront Planning is an add-on, available with any package.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Workfront with its other products for creation, content, review and activation, in an optimized Content Supply Chain, and with Adobe CX Enterprise Coworker to bring agents into the workflow.
Creation
Adobe Express
On-brand content with review and approval.
Content
Adobe Experience Manager
Assets and content tied to the work.
Review
Adobe Frame.io for Business
Reviews and approvals, unified.
Creation
Adobe Creative Cloud for enterprise
Creative work tied to the projects.
Activation
Adobe GenStudio for Performance Marketing
On-brand variations for performance.
Agentic AI
Adobe CX Enterprise Coworker
A workflow powered by agents.
DIGITAL HUB with Adobe Workfront
From planning to ongoing operations.
- 01
Implementation
Adobe Workfront and Adobe Workfront Planning configured for the brand’s marketing operation: requests, projects, proofs and approvals.
- 02
Integration
Adobe Workfront connected to Adobe Experience Manager, Adobe Frame.io for Business and the brand’s systems.
- 03
Content Supply Chain
Adobe Workfront as the planning and approval foundation of the brand’s Content Supply Chain.
Content Supply Chain → - 04
Evolution and operations
Squads that evolve and run workflows, dashboards and automations after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Workfront in a few answers.
What is Adobe Workfront?
It is Adobe’s solution for managing work between people and agents. It helps teams and organizations plan, track and manage work, with project management, task collaboration, plus resource and portfolio management across teams and functions.
Which AI capabilities does Adobe Workfront offer?
AI Collaborators bring Adobe agents, in-house agents or third-party agents into existing workflows. Adobe Workfront Planning captures campaign ideas and turns them into a connected plan, and content review joins Adobe Workfront and Adobe Frame.io for Business with automated brand checks. The Workflow Optimization Agent turns natural-language requests into actions from planning through approval, and the Adobe Workfront MCP connects AI tools to data and workflows, with the permissions each person already has.
How does Adobe Workfront keep AI under governance?
Every AI action runs inside existing permissions, roles and licenses: the agent only sees and does what the person behind it already can. Each action is recorded and auditable, and human approval is on by default in AI Collaborators.
What are the Adobe Workfront packages?
Select, with the essential capabilities; Prime, with advanced work management and security; and Ultimate, with expanded automation and data management. There are also add-ons, such as Adobe Workfront Planning.
What does Adobe Workfront integrate with?
It has native integrations with enterprise tools, such as Adobe Experience Manager, Adobe Frame.io for Business, Adobe Creative Cloud for enterprise, Adobe Express and Adobe GenStudio for Performance Marketing. Adobe Workfront Fusion connects other systems and applications.
How does DIGITAL HUB work with Adobe Workfront?
We implement, integrate, evolve and operate Adobe Workfront for enterprise brands, as part of the Content Supply Chain.