01 · Adaptive journeys
Journeys created, managed and optimized with AI.
AI decisioning from semantic profiles, dynamic journeys with agentic AI and individual personalization for each lead, account and buying group.
Adobe Journey Optimizer B2B Edition
B2B journeys by account and buying group, connected to sales.
DIGITAL HUB implements, integrates and operates Adobe Journey Optimizer B2B Edition together with Adobe Marketo Engage and the CRM, as part of the brand’s B2B journeys.
Personalized B2B experiences with AI-based decisions and omnichannel orchestration, to improve engagement, personalization and sales qualification.
B2B journey orchestration
From rule-based campaigns to AI-driven experiences.
Adobe Journey Optimizer B2B Edition takes B2B marketing past rule-based campaigns, with AI-enabled experiences that scale one-to-one personalization through continuous contextual insight.
Semantic profiles of each lead, account and buying group feed an AI decision engine shared by marketing, paid media and business development.
- Journeys that adapt to the behavior of each lead, account and buying group.
- Inbound and outbound channels on one journey canvas, with a shared AI decision engine.
- Programs and channels integrated with Adobe Marketo Engage, and audiences from Adobe Real-Time Customer Data Platform B2B Edition.
Capabilities
Adobe Journey Optimizer B2B Edition capabilities.
From adaptive journeys to unified B2B audiences, with AI decisioning at every step.
02 · Omnichannel orchestration
Consistency across channels.
Email, web, landing pages and AI chat, plus paid-media audiences by journey stage and automatic progression from real-time engagement triggers.
03 · Sales qualification
Business development with shared AI decisioning.
An agentic workspace for inbound and outbound work, opportunity discovery and meeting preparation with insights and context.
04 · Insights and actions
Journey and channel performance, analyzed.
Dashboards with AI-generated insights, first-party intent data, plus journey and channel performance, to see what drives conversions.
05 · Unified B2B audiences
Segmentation with continuous context.
A semantic profile of each person, Adobe Marketo Engage audiences with integrated CRM data and audiences from Adobe Real-Time Customer Data Platform B2B Edition.
06 · Spotlight · Buying groups
Account and buying-group precision.
Demand generation and qualification with lead, account and buying-group context, coordinating marketing and business development.
Use cases
- 01
Buying groups identified
Buying groups defined by product in target accounts, to assess marketing engagement.
- 02
Journeys by buying group
Intelligent journeys for each buyer’s needs, with generative AI.
- 03
A more qualified pipeline
Insights and automations that increase buying-group engagement.
- 04
Sales cycles with more visibility
Sales with visibility into buying-group engagement and into each member.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Journey Optimizer B2B Edition alongside Adobe Marketo Engage and the B2B audiences in Adobe Real-Time Customer Data Platform, with its own version of Adobe Journey Optimizer for B2C journeys.
Automation
Adobe Marketo Engage
Programs, channels and CRM data, integrated.
Data
Adobe Real-Time Customer Data Platform B2B Edition
Unified data from across the company.
B2C journeys
Adobe Journey Optimizer
Journeys for consumers.
Analytics
Adobe Customer Journey Analytics B2B Edition
Analysis of people, accounts and opportunities.
DIGITAL HUB with Adobe Journey Optimizer B2B Edition
From defining buying groups to a continuous pipeline.
- 01
Implementation
Adobe Journey Optimizer B2B Edition configured with accounts, buying groups, journeys and qualification rules.
- 02
Integration
Connected to Adobe Marketo Engage, the CRM and the brand’s paid media platforms.
- 03
Commerce and B2B
Adobe Journey Optimizer B2B Edition across the brand’s B2B buying journeys.
Commerce and B2B → - 04
Evolution and operations
Squads that optimize journeys, audiences and qualification after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Journey Optimizer B2B Edition in a few answers.
What is Adobe Journey Optimizer B2B Edition?
It is Adobe’s solution for B2B journey orchestration: it uses AI decisioning and omnichannel orchestration to improve engagement, personalization and sales qualification for leads, accounts and buying groups.
How is it different from Adobe Journey Optimizer?
Adobe Journey Optimizer B2B Edition works with the lead, account and buying-group context of B2B journeys. For consumer journeys, Adobe points to Adobe Journey Optimizer.
What are semantic profiles?
Profiles in which AI unifies scattered data and builds a continuous context for each person, account and buying group. They guide decisions, personalization and segmentation.
Does it work with Adobe Marketo Engage?
Yes. Campaigns, programs and channels tied to Adobe Marketo Engage enter the journeys, and Adobe Marketo Engage audiences, with integrated CRM data, feed AI decisioning.
How does it help sales?
Business development uses the same semantic profiles as marketing: an agentic workspace, opportunity discovery, outreach prioritization and context for meetings.
How does DIGITAL HUB work with Adobe Journey Optimizer B2B Edition?
We implement, integrate and operate Adobe Journey Optimizer B2B Edition together with Adobe Marketo Engage and the CRM, as part of the brand’s B2B journeys.