01 · Commerce with AI
Intelligent commerce agents.
Products ready for LLMs, semantic search, AI merchandising and agents such as Catalog Agent and Adobe Commerce Developer Agent.
Adobe Commerce
B2C and B2B commerce, from project to operations, on Adobe Commerce.
DIGITAL HUB leads the project and ongoing operations of Adobe Commerce in B2C and B2B, as part of the brand’s digital experience.
AI discovery, a ready storefront and B2B on the same platform, with multiple brands and markets.
Agentic commerce
Commerce built for the AI era.
Adobe Commerce is Adobe’s commerce platform for B2C and B2B: multiple brands, sites and markets on one platform, with personalized, high-performance experiences.
With product discovery optimized for LLMs, support for agentic commerce protocols and conversational shopping, the brand stays visible and relevant when the journey moves past traditional search and the store.
- Buying journeys led by people and by AI agents.
- B2C, B2B, D2C, B2B2C and B2B2B on one platform, with multiple brands, storefronts and countries.
Capabilities
Adobe Commerce capabilities.
From AI discovery to B2B sales, on one platform.
02 · Digital storefronts
A storefront ready for operations.
A ready storefront with product pages, cart and checkout, a visual editor and native A/B tests.
03 · Personalized commerce
Real-time personalization.
AI-personalized search, categories and product recommendations, with commerce data shared with Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
04 · Composable platform
Extensions that leave the rest of the solution untouched.
An API-first platform, with APIs, hundreds of events and apps that extend Adobe Commerce without affecting the rest of the solution.
05 · Scalable operations
Growth backed by operations at scale.
Auto-scaling that, according to Adobe, supports peaks of more than 200,000 orders per hour, a catalog with millions of SKUs and new markets, brands and business models on one platform.
06 · B2B commerce
B2B sales on one platform.
Company accounts with roles and permissions, catalogs and pricing by customer, quick order, approvals and online quotes.
Use cases
- 01
Marketing and commerce, unified
Connected buying journeys, for integrated experiences and more sales.
- 02
Multiple sites at scale
Storefronts across multiple sites, brands and markets.
- 03
B2B self-service portal
Simpler B2B buying and new sources of revenue.
- 04
A simpler commerce operation
Back-office integration for a more efficient operation.
Offers
Three ways to run Adobe Commerce.
Full commerce in SaaS or PaaS, or storefront, catalog and AI merchandising on the platform the company already has.
Multi-tenant
Adobe Commerce as a Cloud Service (SaaS)
Full commerce as a multi-tenant cloud service, with automatic feature and security updates.
- Commerce Storefront with Edge Delivery Services
- AI search, product recommendations and merchandising
- B2B and B2C in a single instance
For teams that want full commerce, always current.
Single-tenant
Adobe Commerce on Cloud (PaaS)
Full commerce on dedicated, single-tenant cloud infrastructure.
- Deep customization and more control
- B2B and B2C on the same platform
For teams that need deep customization and more control.
Multi-tenant · on the current platform
Adobe Commerce Optimizer
For teams that want to keep their current commerce platform, from any vendor: storefront, catalog, search and AI merchandising, without replatforming. Checkout stays on the existing system.
- Commerce Storefront with Edge Delivery Services
- One catalog for multiple brands, regions and channels
- AI search and product recommendations
To evolve the experience without changing platforms.
Adobe evolves the product in continuous releases, published in the Experience League release notes.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Commerce with its other products for data, testing, analytics, content, journeys and presence in AI discovery, with native integration and real-time commerce data.
Data
Adobe Real-Time Customer Data Platform
Unified data and activated audiences.
Testing
Adobe Target
A/B testing and personalization.
Analytics
Adobe Customer Journey Analytics
Customer behavior, analyzed.
Content
Adobe Experience Manager
Content with the catalog.
Journeys
Adobe Journey Optimizer
Journeys that start from commerce.
Presence in AI
Adobe Brand Visibility
Products visible in AI.
DIGITAL HUB with Adobe Commerce
From implementation to operations, with the same team.
- 01
Implementation
Adobe Commerce as a Cloud Service, Adobe Commerce on Cloud or Adobe Commerce Optimizer, shaped to the brand’s business model.
- 02
B2B
B2B portals with company accounts, catalogs by customer, quotes and approvals, integrated with the ERP.
Commerce and B2B → - 03
Evolution and operations
Squads that evolve and run the store after launch, with Arc in the delivery.
Cases
Adobe Commerce, up and running.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Commerce in a few answers.
What is Adobe Commerce?
It is Adobe’s commerce platform for B2C and B2B. It brings together storefront, catalog, AI search and merchandising, B2B capabilities and API-first extensibility, with multiple brands, storefronts and countries on one platform.
What is the difference between Adobe Commerce as a Cloud Service, Adobe Commerce on Cloud and Adobe Commerce Optimizer?
Adobe Commerce as a Cloud Service (SaaS) is full commerce as a multi-tenant cloud service, with automatic feature and security updates. Adobe Commerce on Cloud (PaaS) is full commerce on dedicated single-tenant infrastructure, for teams that need deep customization and more control. Adobe Commerce Optimizer is for teams that want to keep their current commerce platform, from any vendor: storefront, catalog, search and AI merchandising, without replatforming. Checkout stays on the existing system.
Does Adobe Commerce serve B2B and B2C on the same platform?
Yes. Adobe positions B2C, B2B, D2C, B2B2C and B2B2B on one platform, with company accounts, catalogs and pricing by customer, online quotes and purchase approvals.
Does Adobe Commerce integrate with ERP, CRM and PIM?
Yes. Adobe offers APIs, events, an integration starter kit for orders, customers, inventory, products and shipping status, plus ready connectors for back-office systems.
What is agentic commerce in Adobe Commerce?
They are the Adobe Commerce capabilities for buying journeys on AI channels and with agents: catalog and product pages optimized for discovery in LLMs, integration with Adobe Brand Visibility, semantic search and support for emerging agentic commerce protocols.
How does DIGITAL HUB work with Adobe Commerce?
We implement, migrate, evolve and operate Adobe Commerce for enterprise brands, in B2C and B2B, with multiple brands and markets.