Case · Commerce
Saint-Gobain chooses Adobe Commerce to scale its B2C marketplace
Saint-Gobain moved Toca Obra, its B2C marketplace in Brazil, to Adobe Commerce, with its own seller center and the company in control of how it evolves.
Migration of Toca Obra to Adobe Commerce, with its own seller center, fully written code and a multidisciplinary squad over 1 year and 8 months.
- Client
- Saint-GobainToca Obra, the company’s marketplace in Brazil
- Segment
- BuildManufacturers, retailers and end consumers
- Challenge
- Scalable B2C marketplaceOwn seller center and custom business rules
- Adobe
- Adobe Commerce
- Period
- 1 year and 8 monthsFrom development to launch
Results
Its own marketplace, live, with evolution under the company’s control.
- Marketplace B2Clive on Adobe Commerce, bringing manufacturers, retailers and end customers closer together.
- Own seller centercustom-built, with no third-party modules.
- 12 professionalsin a multidisciplinary squad, from development to launch.
- 600+ pagesof functional specifications, the basis for operations and evolution.
About the client
Founded in 1665, the French multinational is a global leader in light and sustainable construction, and manufactures and distributes materials and services for construction and industry.
Challenge
A new digital unit, with its own marketplace.
Going digital meant creating an independent unit to run the Toca Obra B2C marketplace, bringing manufacturers, retailers and end customers closer together.
- Scalable and flexible architectureTo customize the marketplace’s business rules.
- Full seller centerCustom-built for sellers.
- Performance and cloudInfrastructure optimization strategies.
Solution
A dedicated architecture and a dedicated squad, from development to launch.
- 01
Solution architecture
Company guideline: fully written code, with no third-party modules. Immersion in the business rules and mapping of dependencies and integrations between seller center and storefront, with more than 600 pages of functional specifications.
- 02
Agile squad with the DIGITAL HUB methodology
A multidisciplinary squad of 12 professionals for 1 year and 8 months. A Kanban-based framework with IT governance, rituals with the Toca Obra team, operational, tactical and strategic reporting plus strict QA, security and DevOps criteria, working with Adobe’s Technical Account Manager.
Impact
A foundation the company controls and evolves.
- B2C marketplace up and runningManufacturers, retailers and end customers in the same digital channel.
- Control over the codeAll code written in-house, with no dependency on third-party modules.
- Documented knowledgeFull functional specification to run and evolve the platform.
pages of functional specification, the base for operation and evolution.
- in a multidisciplinary squad, from development to launch.
- from development to launch.
