01 · AI and agentic capabilities
AI in everyday workflows.
A conversational interface and agentic AI in existing workflows, connected AI tools and agents, plus iteration of copy, subject lines and images generated with Adobe Firefly.
Adobe Marketo Engage
B2B marketing automation connected to the CRM and the pipeline.
DIGITAL HUB implements, integrates and operates Adobe Marketo Engage connected to the CRM and the brand’s B2B journeys, as part of Commerce and B2B.
Enterprise marketing automation with AI, built to scale personalized buyer engagement. AI-powered marketing automation from Adobe, to engage buyers and accounts and connect marketing to pipeline.
Marketing automation
Marketing and sales aligned, with the stack integrated.
Adobe Marketo Engage is Adobe’s enterprise marketing automation solution with AI, built to scale personalized buyer engagement. AI-powered marketing automation from Adobe, to engage buyers and accounts and connect marketing to pipeline.
With an agentic interface, teams plan, run and measure personalized omnichannel campaigns, from batch email and automated nurture to advanced multi-step campaigns, with native extensibility.
- Native, bidirectional integration with CRMs such as Salesforce, Microsoft Dynamics and Veeva.
- Lead and account profiles captured and enriched continuously for precise segments.
- An MCP server to connect Adobe Marketo Engage to the company’s AI applications and LLMs.
Capabilities
Adobe Marketo Engage capabilities.
From everyday AI to impact analysis, with marketing and sales in the same system.
02 · Campaign operations
Operational efficiency at scale.
Agents for journey creation, data normalization and lead investigation, plus multi-step campaigns that adapt to behavior and campaign cloning.
03 · Omnichannel engagement
Reach customers where they are.
Consistent campaigns online and offline: email, web, mobile, chat, events, webinars and digital media.
04 · Personalized content
Content that connects in the moment.
Generative AI to personalize messages and images while keeping the brand voice, predict the content most likely to convert and test variations across channels.
05 · Sales intelligence and engagement
Sales productivity and performance.
Bidirectional CRM integration, lead scoring for the most engaged prospects and engagement data delivered to sales in the CRM.
06 · Marketing analytics
Marketing ROI and business impact.
Ready-made dashboards, customizable reports and multi-touch attribution to understand each touchpoint’s impact on revenue.
07 · Profiles and audiences
Precise audiences for each campaign.
Automated capture and continuous enrichment of lead and account profiles, native CRM integrations and data partitioned by team.
Use cases
- 01
Lifecycle engagement
AI workflows that keep customers engaged after the first purchase.
- 02
Personalization across channels
Relevant, consistent experiences across channels, to speed the buying journey.
- 03
Marketing and sales, aligned
Marketing and sales with aligned strategy, data and messages.
- 04
Marketing impact, proven
Investment decisions with shared insights and precise attribution.
Offers
Adobe Marketo Engage packages.
Select, Prime and Ultimate, plus Growth, with essential email, segmentation, automation and measurement.
Essential
Select
Essential marketing automation and measurement.
- Event and webinar marketing
- Attribution and ROI dashboards
- Dynamic Chat
For automation and measurement across the operation.
Advanced
Prime
Lead- and account-based marketing, with journey analytics and AI personalization.
- Target-account management
- Predictive audiences
- Advanced journey analytics
For account-based marketing with AI.
Complete
Ultimate
Marketing automation with premium attribution.
- Adobe Marketo Measure
- Unlimited interactive webinars, with simultaneous sessions
- Sandbox, workspaces and partitions
For premium attribution at scale.
The Growth package brings together essential email, segmentation, automation and measurement.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Marketo Engage with integrations to other Adobe products, for more sophisticated use cases as digital maturity grows.
Data
Adobe Real-Time Customer Data Platform
Enriched lead, account and opportunity profiles.
B2B journeys
Adobe Journey Optimizer B2B Edition
Campaigns in buying-group journeys.
Work
Adobe Workfront
Campaigns from idea to execution.
Assets
Adobe Experience Manager Assets
Approved assets in the programs.
Attribution
Adobe Marketo Measure
Premium revenue attribution.
DIGITAL HUB with Adobe Marketo Engage
From the first campaign to a continuous pipeline.
- 01
Implementation
Adobe Marketo Engage configured with the lead and account base, programs, scoring, routing and templates.
- 02
Integration
Connected to the CRM, ad and webinar platforms and the brand’s Adobe products.
- 03
- 04
Evolution and operations
Squads that create, test and optimize programs and campaigns after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Marketo Engage in a few answers.
What is Adobe Marketo Engage?
It is a marketing automation platform with AI. It speeds, automates and measures marketing tasks, and it enables workflows that raise operational efficiency and grow revenue faster.
What is marketing automation?
It is the use of intelligent software to manage parts of the marketing process at scale: profile management, segmentation, lead generation and nurture, lead scoring and routing, cross-sell and upsell, ROI measurement and retention.
What is account-based marketing (ABM)?
It is a B2B strategy that focuses on high-potential accounts rather than leads alone, with specific people in each account as the target and actions coordinated with sales, common in high-value contracts and long sales cycles.
Which CRMs does Adobe Marketo Engage integrate with?
It has native, bidirectional integrations with Salesforce, Microsoft Dynamics and Veeva, and it can integrate with other CRMs. Objects such as account, lead, contact and opportunity stay in continuous sync.
What are the packages?
Growth, Select, Prime and Ultimate. Prime adds account-based marketing, journey analytics and AI personalization; Ultimate adds premium attribution.
How does DIGITAL HUB work with Adobe Marketo Engage?
We implement, integrate and operate Adobe Marketo Engage connected to the CRM and the brand’s B2B journeys.