01 · Audiences
The right audience, faster.
Describe who you want to reach: customer data and audience composition analyzed, overlap identified and an audience ready, sized and validated.
Adobe CX Enterprise Coworker
Marketing workflows with agents and team approval.
DIGITAL HUB defines goals, skills and approval points with the brand, then implements, integrates and operates Adobe CX Enterprise Coworker on the Adobe products it already uses.
From the journey to the audience and the campaigns, Adobe CX Enterprise Coworker connects the steps of marketing work in one workflow.
Agentic intelligence
Agentic intelligence with your company’s context.
Adobe positions Adobe CX Enterprise Coworker as an agent that runs complex marketing workflows, learns how the team works and asks for approval before it acts.
It connects every step of the work, from audiences and journeys to insights, diagnostics and operations, across Adobe CX Enterprise applications, and lets teams finish complex tasks in natural language.
- Unlike traditional question-and-answer agents, it takes multiple actions once the goal and parameters are set.
- Agentic skills as a playbook for specific tasks, adaptable to each organization’s steps.
- Built for enterprise teams, with governance, persistent memory and approval points.
Capabilities
Adobe CX Enterprise Coworker capabilities.
From audiences to operations, from dialogue to orchestrated action.
02 · Journeys
From the goal to the journey structure.
From a goal, such as improving onboarding, it recommends the journey structure, flags issues and refines the plan until you approve it.
03 · Insights
Deep insights from simple requests.
Cross-channel performance and trends, with a quarter of data turned into a summary ready for stakeholders, with recommendations and visualizations.
04 · Assessment
The why behind what happened.
Ask why engagement dropped or what is driving a campaign: it investigates the data, shows likely causes and recommends next steps.
05 · Operations
Regular checks across the whole experience.
A view of how datasets, schemas, audiences, journeys and destinations connect, with summaries of programs, gaps and recommended actions.
06 · Separate offer
Adobe CX Enterprise Coworker for teams: campaigns from a prompt.
A separate offer for agile digital marketing teams: describe the goal, send an audience and receive on-brand assets, a campaign plan and a mapped journey.
From dialogue to orchestrated action
- 01
Memory and learning
It learns continuously and keeps a persistent memory of the team’s work.
- 02
Error recovery
According to Adobe, it resumes the work when it hits a blocker.
- 03
Human approval points
Actions go through a team check before they proceed.
- 04
Governance
Enterprise governance to coordinate teams, approvals and deadlines.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe CX Enterprise Coworker across Adobe CX Enterprise applications, bringing agentic workflows to data, journeys and work.
System
Adobe CX Enterprise
Content, data and journeys in one agentic system.
Data
Adobe Real-Time Customer Data Platform
Data prepared and audiences created with agents.
Journeys
Adobe Journey Optimizer
Applications connected in one workflow.
Work
Adobe Workfront
A workflow powered by agents.
DIGITAL HUB with Adobe CX Enterprise Coworker
From the first goals to ongoing agentic operations.
- 01
Implementation
Adobe CX Enterprise Coworker configured with the marketing team’s goals, skills and approval points.
- 02
Integration
Connected to the brand’s data, journeys and work tools in Adobe products.
- 03
Personalization at Scale
Adobe CX Enterprise Coworker in the audiences and journeys of the brand’s Personalization at Scale.
Personalization at Scale → - 04
Evolution and operations
Squads that expand skills and use cases and track results after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe CX Enterprise Coworker in a few answers.
What is Adobe CX Enterprise Coworker?
Adobe describes it as an AI teammate for customer experience orchestration. It connects every step of marketing work, from audiences and journeys to insights, diagnostics and operations, across Adobe CX Enterprise applications.
Who is it for?
For enterprise teams that manage complex, cross-functional customer experience initiatives, with governance, persistent memory and coordination across teams, approvals and deadlines.
Which marketing workflows does it automate?
Campaign and project setup, intake and routing of briefs and requests, tasks and approvals, content review cycles, status reports and basic cross-channel insights.
How is it different from traditional agents?
Traditional agents finish isolated tasks through question and answer. Adobe CX Enterprise Coworker takes multiple actions once the goal and parameters are set, inside planning, production and workflow tools.
How does it use agentic skills?
Skills are the playbook for tasks such as building audiences, optimizing journeys and generating insights. Adobe CX Enterprise Coworker orchestrates those skills across workflows, tools and marketers, and they can be adapted to each organization’s steps.
How does DIGITAL HUB work with Adobe CX Enterprise Coworker?
We define goals, skills and approval points with the brand, and we implement, integrate and operate Adobe CX Enterprise Coworker on the Adobe products the brand already uses.