01 · Data collection
Fast client-side collection.
Collection and standardization of data from client-side sources, such as web, mobile apps and connected TV, for Adobe applications and destinations the company defines.
Adobe Experience Platform
Unified customer data as the foundation of the experience, on Adobe Experience Platform.
DIGITAL HUB implements, integrates and operates Adobe Experience Platform starting with one or two high-value use cases, as the data foundation for Personalization at Scale.
Adobe’s customer data foundation for unifying, analyzing and activating profiles in real time, with AI and governance.
Customer experience orchestration
A single source of truth for data, content and journeys.
Adobe Experience Platform is Adobe’s open, enterprise data foundation: it ingests, governs and unifies customer data into real-time profiles, with shared, composable, AI capabilities.
The applications built on it, such as Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Customer Journey Analytics, share the same data, identities and governance, and turn the profile into an outcome.
- Unified customer profiles in real time, activated at scale in applications and channels.
- Governance, consent and privacy at the platform layer, inherited by every application and agent.
- An open system, with ready source and destination connectors and RESTful APIs for the stack the company already has.
Capabilities
The shared capabilities of Adobe Experience Platform.
From data collection to agentic AI, on a common foundation for every application.
02 · Data management and unification
Real-time data normalization.
Ingest, prepare, explore and manage the lifecycle of customer data and unify it into real-time profiles ready for activation.
03 · Governance and privacy
Enterprise data governance.
Classify, manage and decide how data is used across the company from one place and use personal data according to consumer preferences.
04 · Insights
Broad insights.
Built-in predictive AI to understand customers and anticipate behavior, with analysis and visualizations in Adobe applications or in integrated BI tools.
05 · Agentic and generative AI
Agentic and generative AI on the platform.
Adobe Experience Platform Agent Orchestrator and the AI Assistant for marketing, data and operations insights, and to speed experience orchestration.
06 · Extensibility
Integrations through APIs.
An API-first approach, with RESTful APIs to integrate the platform into the customer experience stack and to operate data and entities in Adobe and third-party applications.
Why Adobe Experience Platform
- 01
A centralized experience ecosystem
A single source of truth to orchestrate experiences with data, content and journeys, with fewer integrations and less data movement.
- 02
Unified profile in real time
Low-latency access to unified profiles for insights, decisions and engagement at the right moment.
- 03
A modern, scalable platform
One-to-one experiences at any scale or level of digital maturity, in a multicloud ecosystem.
- 04
Proactive governance and privacy
Trust and privacy controls to use customer data responsibly.
Adobe ecosystem
Stronger with the rest of Adobe.
Adobe positions Adobe Experience Platform as the foundation on which its data, journey and analytics applications are built, with the same profiles, identities and governance.
Data
Adobe Real-Time Customer Data Platform
Unified profiles ready for activation.
Journeys
Adobe Journey Optimizer
Personalized journeys on every channel.
Analytics
Adobe Customer Journey Analytics
Online and offline touchpoints, connected.
Agentic AI
Adobe Experience Platform Agent Orchestrator
Agents on the platform’s data.
Experience
Adobe Experience Manager
Personalized content with the audiences.
B2B journeys
Adobe Journey Optimizer B2B Edition
Journeys by account and buying group.
B2B analytics
Adobe Customer Journey Analytics B2B Edition
The B2B journey read by person and account.
Agentic AI
Adobe CX Enterprise Coworker
Agentic workflows on the same data.
Analytics
Adobe Content Analytics
Performance of each piece of content.
DIGITAL HUB with Adobe Experience Platform
From data modeling to ongoing operations.
- 01
Implementation
XDM schemas, sources, identities, merge policies and governance rules, starting from the high-value use cases.
- 02
Integration
Adobe Experience Platform connected to data warehouses, CRMs and the brand’s Adobe applications.
- 03
Personalization at Scale
Adobe Experience Platform as the data foundation of the brand’s Personalization at Scale.
Personalization at Scale → - 04
Evolution and operations
Squads that expand sources, audiences and use cases after launch, with Arc in the delivery.
Arc · how we deliver
Arc is our AI-first delivery model.
Specialists lead, and AI speeds up every stage, from assessment to ongoing operations.
Frequently asked questions
Adobe Experience Platform in a few answers.
What is Adobe Experience Platform?
It is the foundation on which Adobe’s data, journey and analytics applications are built. It ingests, governs and unifies data into real-time customer profiles; applications such as Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Customer Journey Analytics turn that data into outcomes.
Is Adobe Experience Platform a customer data platform?
Not on its own. The ability to collect and unify data and activate audiences to any destination comes from Adobe Real-Time Customer Data Platform, an application built on Adobe Experience Platform, which inherits the platform’s identity resolution, governance and AI.
What does the platform offer on its own?
Data ingestion with ready-made connectors, Experience Data Model (XDM) schemas, Identity Service and Real-Time Customer Profile, segmentation and audience creation, governance, consent and security controls, plus query and data science tools. The company licenses the platform and the applications for its use cases.
Does it work with the data warehouse and non-Adobe tools?
Yes. It is an open system, with source and destination connectors, SQL access and federated options to use data warehouse data without duplicating it. That is why it fits the existing stack instead of replacing it.
How do governance, consent and privacy work?
Usage labels classify data at ingestion, and the Consent Policy Enforcement Service checks each profile’s consent before use. Because the controls sit at the platform layer, every application and agent inherits the same rules.
How does DIGITAL HUB work with Adobe Experience Platform?
We implement, integrate and operate Adobe Experience Platform starting with one or two high-value use cases and expanding from there, as part of Personalization at Scale.