People
Who requests, who creates, who approves, with clear roles.
Content Supply Chain
Personalization needs content. Scale needs operations.
DIGITAL HUB leads the brand’s Content Supply Chain: people, workflow, governance and time-to-market, from planning to measurement. On the platform side, we implement and run Adobe Experience Manager, Adobe Workfront, Adobe GenStudio and Adobe Firefly Creative Production for Enterprise. AI speeds things up where it makes sense; governance protects the brand.
Get in touch →Workflow
From request to approved asset, with every step visible.
Governance
Brand rules, compliance and expiration built into the process.
Time-to-market
The time from idea to live content, measured and reduced.
One campaign needed 400 assets, six approval rounds and three weeks before the first one went live.
1campaign 400variations 6approvals 3weeks
Every channel, audience, region and language needs its own version. Demand multiplies; the team does not. The familiar result: personalization that never leaves the slide deck and assets nobody can find.
How it works
Content is infrastructure, not a campaign deliverable.
A Content Supply Chain works like a supply chain: planned demand, modular raw material, production with quality control, organized inventory, distribution and turnover measurement. Generative AI speeds up every link, as long as brand and compliance are built into the process.
Planning
- 01Plan
Adobe WorkfrontAdobe Workfront Planning
Creation
- 02Create
- 03Produce
Adobe Creative Cloud for EnterpriseAdobe FireflyAdobe Frame.io for Business
Management
- 04Manage
- 05Approve
Adobe Experience Manager AssetsAdobe Workfront
Activation
- 06Adapt
- 07Activate
Adobe GenStudio for Performance MarketingAdobe ExpressAdobe Experience Manager Sites
Measurement
- 08Measure
- 09Learn
Adobe Content AnalyticsAdobe GenStudio for Performance Marketing
Performance by asset feeding back into planning.
In practice
Every asset with an owner, a status and a result.
- 1Visible demand.
- 2Variations generated within brand guidelines.
- 3Traceable approvals.
- 4Reused assets.
- 5Performance by asset feeding back into planning.
Adobe technology
Adobe is the platform.
Adobe Workfront and Adobe Workfront Planning (planning, requests and approval), Adobe Experience Manager Assets (asset management and a single source, with Content Hub for approved assets) and Adobe Experience Manager Sites (destination) are the foundation. Adobe Firefly, Adobe Express and Adobe GenStudio for Performance Marketing create and adapt variations within brand guidelines; Adobe Content Analytics measures performance by asset. Together, they are part of Adobe GenStudio, Adobe’s Content Supply Chain solution.
14+Years of enterprise operation
15+Countries with brands served
Plan · Approve
Adobe Workfront
Planning, proofs and approvals.
Manage
Adobe Experience Manager Assets
Approved asset management.
Create · Approve
Adobe Frame.io for Business
Creative work review.
Activate
Adobe Experience Manager Sites
Delivery across digital channels.
Create · Produce
Adobe Firefly
AI image and variation generation.
Adapt
Adobe Express
Creation with locked templates.
Adapt · Activate · Measure
Adobe GenStudio for Performance Marketing
On-brand variations and activation.
Measure
Adobe Content Analytics
Performance by asset.
How we lead
From understanding the business to ongoing Content Supply Chain operations, with the same team and Arc.
- 01
Assessment
Understand the business, the current digital experience and the brand’s Content Supply Chain.
- 02
Implementation
Design and deliver the evolution of the experience, with technical integrity and security.
- 03
Ongoing operations
Run, measure and evolve the experience, with the same team.
The same team, from the first conversation to ongoing operations.
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