Unify
Identities and events from every channel in a single profile.
Customer Intelligence
Every department talks about the customer. Few look at the same customer.
DIGITAL HUB leads the brand’s customer intelligence: site, app, CRM, store, customer service and data warehouse data unified into a real-time profile, with governance and consent. On the platform side, we implement and run Adobe Experience Platform and Adobe Real-Time Customer Data Platform. Marketing, product, sales and service start to understand, predict and act from the same customer.
Get in touch →Understand
The whole journey, online and offline, read by the business.
Segment
Audiences and propensities that change when the customer changes.
Activate
The same profile across journeys, media and customer service.
Five systems knew something about her. None knew everything.
1customer 5systems 3identities 1profile
E-commerce, CRM, app, store and customer service each hold one part of the customer. Without a shared profile, every decision starts from an incomplete picture. Customer Intelligence brings those parts together into one customer the whole company recognizes.
How it works
Customer intelligence is data with context, not a report.
Scattered data does not become decisions. Customer Intelligence organizes data at the source, resolves identities, builds the real-time profile and returns context to decision makers: audiences, propensities and a reading of the whole journey, with usage and consent rules applied at every step.
Collection
- 01Collect
- 02Standardize
Adobe Experience Platform
Profile
- 03Unify
Adobe Real-Time Customer Data PlatformAdobe Real-Time Customer Data Platform B2B Edition
Insight
- 04Understand
- 05Ask
Adobe Customer Journey AnalyticsData Insights Agent
Prediction
- 06Predict
- 07Segment
Customer AI (Adobe Experience Platform)Federated Audience Composition (Adobe Experience Platform)
Activation
- 08Activate
Adobe Real-Time Customer Data PlatformAdobe Journey Optimizer
What each activation teaches feeds back into the profile.
Data governance and consent (LGPD) at every step, with Adobe Experience Platform Agent Orchestrator agents working on the same profile.
In practice
One customer, one reading, for every department.
- 1Identities from every channel resolved into one profile.
- 2Attributes and events updated in real time.
- 3Audiences with propensity, ready to activate.
- 4Consent respected in every use of the data.
- 5The whole journey read, online and offline.
Adobe technology
Adobe is the platform.
Adobe Experience Platform is the foundation: it collects, standardizes and unifies data into real-time profiles, with governance and consent. Adobe Real-Time Customer Data Platform turns that profile into B2C and B2B audiences, with Customer AI propensities and federated audiences straight from the data warehouse. Adobe Customer Journey Analytics reads the whole journey, online and offline, and answers natural language questions with Data Insights Agent. Adobe Journey Optimizer uses the same profile across journeys.
14+Years of enterprise operation
15+Countries with brands served
Collect · Unify
Adobe Experience Platform
Data and profile.
Unify · Activate
Adobe Real-Time Customer Data Platform
Real-time audiences.
Unify · B2B
Adobe Real-Time Customer Data Platform B2B Edition
People and accounts.
Predict
Customer AI (Adobe Experience Platform)
Propensity by profile.
Segment
Federated Audience Composition (Adobe Experience Platform)
Audiences from the data warehouse.
Understand
Adobe Customer Journey Analytics
Online and offline journey.
Ask
Data Insights Agent
Natural language questions.
Activate
Adobe Journey Optimizer
Profile across journeys.
How we lead
From scattered data to a profile the company uses, with the same team and Arc in operations.
- 01
Assessment
Understand the business, the data sources and the decisions the brand needs to make.
- 02
Implementation
Design and deliver the data model, identities and profiles, with governance and security.
- 03
Ongoing operations
Run, measure and evolve the profile and audiences, with the same team.
The same team, from the first conversation to ongoing operations.
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