Challenge 01
Recruitment and enrollment
Courses found, compared and chosen on the site, with a simple sign-up in each cycle.
Education
From the first search to the classroom.
Recruitment, commerce for learning materials and journeys.
Education
In education, the experience starts before enrollment.
The decision is shared by the student, the family, the school and the academic coordinators, across recruitment and back-to-school cycles. The digital experience has to inform the student, sell materials and content and stay with them from interest to re-enrollment.
Get in touch →Challenge 02
Materials and content
Books, kits and digital content for schools and families, each with its own catalog.
Challenge 03
Publishing catalog
Thousands of titles and editions, organized, found in search and always up to date.
Challenge 04
Ongoing relationship
From applicant to student to alum, with the right message at every stage.
How we help
Each industry challenge, matched to a capability.
We step in where the brand needs us: a new project, a modernization, a platform implementation or the evolution of what already exists. The experience evolves at the pace of the business.
Challenges 02 · 03
Commerce and B2B
A store for families and a portal for schools, with a catalog by school.
Explore →
Challenges 01 · 04
Personalization at Scale
Recruitment, enrollment and re-enrollment journeys by student profile.
Explore →
Challenge 01
Content Supply Chain
Course pages and recruitment campaigns approved in time.
Explore →Challenges 01 · 03
AI Search Visibility
Courses and titles found and cited by search and by AI.
Explore →Challenge 04
Customer Intelligence
A single view of applicant, student and family, with consent.
Explore →Challenges 01 · 02
Analytics & Experimentation
Each step of sign-up and purchase measured and tested.
Explore →Adobe technology
Adobe is the platform.
For education, Adobe holds that the student experience starts online, from recruitment to retention and the relationship with alumni. Adobe Experience Manager takes courses and content to each channel; Adobe Marketo Engage, Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer lead recruitment and the relationship. At DIGITAL HUB, Adobe Commerce sells materials and content, as it does at Editora Juspodivm.
13+ Years of enterprise operation
15+ Countries with brands served
Site · Courses
Adobe Experience Manager Sites
Portals for courses and content.
Content
Adobe Experience Manager Assets
Assets approved by campaign.
Store · Order
Adobe Commerce
Materials store and B2B portal.
Recruitment
Adobe Marketo Engage
Recruitment and lead nurturing.
Data
Adobe Real-Time Customer Data Platform
Applicant and student profiles.
Journey
Adobe Journey Optimizer
Enrollment journeys.
Personalization
Adobe Target
Pages tested by profile.
Measurement
Adobe Customer Journey Analytics
From interest to enrollment.
Cases
Education, in practice.
Editora Juspodivm
Migration to Adobe Commerce with 1,500 titles and no loss of indexing.
1,500 active titles in the migrated catalog
Products, order history and customer base migrated with SEO best practices, so the pages do not lose their indexing.
View caseAlso in educationArco · FTD · Editora Positivo · Editora Rideel
How we lead
From strategy to the continuous evolution of the digital channels, at the pace of each academic cycle, with squads multiplied by Arc, our AI-first delivery model.