Case · Commerce and B2B
How Ajinomoto sped up the digitalization of its distribution channels
Ajinomoto do Brasil is evolving Meu Pedido, its B2B marketplace for distributors, on Adobe Commerce, with a managed DIGITAL HUB squad working as an extension of its team.
Meu Pedido, Ajinomoto do Brasil’s B2B marketplace with its distributors, evolves on Adobe Commerce with a managed agile squad, a strategy built together and low-code integrations with the distributors’ ERPs.
- Client
- Ajinomoto do BrasilMeu Pedido, a B2B marketplace with distributors
- Segment
- Industry and distributionFood and food service
- Challenge
- Scaling the B2B channelTechnical debt, long-term architecture and distributor integration
- Adobe
- Adobe Commerce
- Model
- Managed agile squadAn extension of Ajinomoto’s operation
Results
A B2B channel that grows and onboards distributors faster.
- 520%channel growth in 2024 over 2023.
- 4×faster onboarding of new distributors.
- 3 awardsfrom Ajinomoto’s global internal program for the project’s results.
- 80 distributorsin digital transformation, integrated via Floui.
About the client
Founded in 1909, the Japanese multinational operates in 36 countries. In Brazil since 1956, it offers consumer products and ingredients for the food, cosmetics, pharmaceutical and animal nutrition industries, among others.
Challenge
A B2B marketplace ready to grow with its distributors.
The Meu Pedido portal connects Ajinomoto to the distributors that restock grocery stores and restaurants, as part of the company’s digital transformation.
- Legacy technical debtResolved to unblock product evolution.
- Long-term architectureTechnology support for solution decisions.
- Portal usabilityResearch into solutions for portal usability.
- Distributor integrationFaster connection of new distributors.
Solution
A shared strategy, a dedicated squad and standardized integrations.
- 01
A strategy built together
Annual objectives, set together and broken into quarterly targets, guide backlog prioritization on the roadmap. The development team’s objectives stay aligned with the company board’s decisions.
- 02
Managed agile squad
A full Adobe Commerce development team as an extension of Ajinomoto’s operation, with joint rituals between DIGITAL HUB and Ajinomoto plus operational, tactical and strategic reporting.
- 03
Low-code integrations
Floui as the iPaaS for low-code integrations with each distributor’s ERP, in a standardized implementation pipeline with project prioritization, procedures, responsibilities and complete documentation.
Impacto
A channel aligned with business goals.
- Metas trimestraisObjetivos anuais em metas por trimestre, priorizando o backlog.
- Ongoing follow-upOperational, tactical and strategic reports, with aligned goals.
- Standardized integrationA flexible implementation pipeline for different business rules.
de crescimento do canal em 2024 sobre 2023.
- mais velocidade na integração de novos distribuidores.
- in digital transformation, integrated via Floui.
Cases
