Industry is turning more and more to digital platforms to push the business forward. Finding a virtual system that is fast, flexible, and able to meet commercial requirements can still be a real challenge.
Against that backdrop, Magento established itself as the best e-commerce platform in the world precisely because it offers complete, efficient, customized solutions matched to what companies need.
In this article we look at capabilities of Magento Commerce Enterprise, the version suited to B2B customers. We also show how those tools can lift sales for mid-sized and large manufacturers. Here is the path:
01Personalizing the buying experience with Magento B2B
Because it is an open source platform, with code available to download and use at no charge, Magento lets the store owner make changes and develop new functions for the system.
That capability brings a high degree of customization, which shows up in personalized catalogs and price lists, and in the ability to run promotions by customer group.
02Quick order
The Magento B2B platform lets the user search products quickly by name, description, and SKU, the code that supports inventory and order management.
The customer can add items to the cart on the same screen, without leaving the page. Once the products and quantities are set, they move on to checkout. That is how fast it is.
03Quote management
When the user requests a quote, the administrator receives the request in the store admin and can apply discounts and send the updated order so the customer can complete the purchase online.
The function simplifies price negotiation. It includes quote tracking and a detailed view of order history, and it raises the chance of closing the sale, because the economic advantage of the transaction is clear to the customer.
04Multiple payment methods
The Magento B2B platform offers payment on account, credit cards, PayPal, and other options. There is also boleto, an option that can be released according to the customer profile.
05Integration
The online store can be integrated with the main marketplaces so you can sell directly to the end customer. That can lift sales considerably.
Magento B2B also lets you integrate e-commerce with your company’s ERP, so that management software supplies the data from the various areas — inventory, finance, sales, and tax — that the store needs to run transactions well.
There are further capabilities, such as pre-registration, freight management, and assisted buying. The advantages continue. Magento is a reference in data security and includes integrated SEO that helps the store rank in search engines. Again, more sales for the business.
It is no accident that this platform, now used in more than 50 countries, became the world leader in B2B e-commerce.
Want to build an e-commerce operation? DIGITAL HUB can help. We specialize in Magento implementation and offer complete solutions to lift your sales in digital channels.
