01A report by Forrest Research highlights the main companies with a B2B ecommerce platform, and Magento stands out for mid-sized customers.
More and more manufacturers and distributors are looking for solutions to improve how they sell on the internet.
Forrest Research, a global research firm, prepared a 2017 report on the main B2B ecommerce platform solutions in the market.
“The Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017” took the following online sales models into account:
– Sale for consumption; – Sale for resale; – Sale for industry/transformation; – Sale to franchises; – MRO sale (Maintenance, Repair, and Operations).
In that way, Forrest shows how each tool can help make digital business more professional.
Magento is the system that leads the company’s ranking among extension providers, alongside Oracle NetSuite, SAP Hybris, and Insite Software.
02Evolution of the B2B ecommerce platform.
Online buying has long since stopped being only a cart where we place the items we prefer. Experience today is essential, both to make the process easier and to increase volume and win new customers.
That requires modernizing the e-commerce structure for B2B e-commerce suppliers and online retailers.
Magento offers extensions, such as capabilities for online catalogs, shopping carts, and promotions, and with that it reached the top of the Forrest report.
The system also led manufacturers and technology companies to use their own sites to manage their channels and sell directly.
03B2B inclusion criteria.
According to Forrest Research, the companies that lead the report, such as Magento, have products focused on mid-sized companies.
Other functions well defined in these B2B e-commerce platform systems are continuous strategies to improve transactions.
Those suppliers can also support their customers’ needs for extension capabilities.
Those capabilities usually appear as omnichannel order management, product information management, and buying-experience management.
In this report, Forrest also considered companies with resources of at least US$10 million in B2B commerce sales per year.
Magento, as a B2B e-commerce solution for mid-sized organizations, is on this list as well because of the hundreds of extensions in its Marketplace.
Those extensions are built by Solution Partners specialized in the architecture of the system, based on market needs.
The latest version of the platform, a cloud-based solution with the main B2B e-commerce capabilities, also stood out in this study.
04The B2B e-commerce platform is Magento.
Magento Commerce is the best system for mid-sized B2B companies that want an open system rich in capabilities.
The Forrest report shows that this is a solution that accepts extensions more easily and at a lower cost for the customer.
That is largely because of a large network of platform users that includes partners and developers of B2B e-commerce systems integration.
If your company needs solutions that were born in the B2B e-commerce environment, the best of them is called Magento.
