Magento is a modular web e-commerce platform based on PHP and MySQL, using elements of the Zend Framework. If that sounds opaque, here is the plain version.
A platform is the system that manages and presents your store on the internet, and Magento is one of those platforms. Its distinction is that it is the best and the most widely used e-commerce platform in the world.
01The system has been refined from its first version through to today. Among the advantages, a few stand out:
º Management: with Magento, you can run several online stores from one control panel. It also lets you follow strategies that can increase sales. You can create personalized bundles yourself and, with that, attract new customers. Using conversion rate, your online store can still grow revenue without changing the number of visitors.
º SEO tool support: optimizing your site for search engines is called SEO. With Magento, your online store can be found more easily by the audience you want. It supports SEO tools and gives you a more complete, efficient way to relate visitors to your store, and it keeps records tied to how the site develops. It also integrates with Google Analytics, which makes it easier than ever to check results and read the data.
º Strong and secure: your customer’s security is one of the most important points for the success of an e-commerce operation. With Magento, your store stays protected. The platform is robust when it comes to stability and security.
Magento also includes the most advanced capabilities an e-commerce platform can offer, plus additional customization modules for your store, a free-shipping extension, and multi-store support. Because it runs on its own server, business information such as customer records, orders, merchandise, the database, and transactions is fully stored, and third parties are kept out.
With that many advantages, the outcome followed. Magento established itself in the market, became a reference for other platforms, and became the favorite system of mid-sized and large companies. Examples include Samsung, Ford, GoodYear, Nike, Nokia, John John, Saraiva, and others.
In 2011, the platform was acquired by eBay, and on May 22, 2018, Adobe announced its purchase for about US$1.68 billion.
It is easy to agree that Magento really is the strongest platform. One caution: even with open source code, which leaves the store free to customize, Magento is a sophisticated system to operate. The right move is to hire a specialist company to maintain the store.
DIGITAL HUB is an e-commerce company specialized in Magento 2, and we stand behind the quality of the work.
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