After the dark period of the COVID-19 pandemic, companies of every sector and size carried with them valuable lessons about survival and prosperity. Those lessons involve, above all, an extreme acceleration of the need to digitize.
More than a simple technology update, the pillars of digital transformation are tied directly to how resilient a company is in crises that go beyond the usual swings of the economy: pandemics or wars, events that can immediately affect the everyday life of millions or billions of people.
The study “Digital: shielding businesses against crises”, published by BCG in November 2020, set out direct impacts on the income statement and on Enterprise Value, linked to different levels of digitization.
Comparing companies the study lists as Bionic, those with advanced digital maturity, with the “Laggards” (companies with a low degree of digital maturity), it points to significant differences in how results evolved for the more advanced companies versus the less advanced ones:
– EV (Enterprise Value) +5.2 pp;
– EBITDA +3.2pp.
The study takes into account aspects related to 8 main pillars: Purpose & Strategy, Digital Talent, Data & AI, Modular Technology, Dynamic Platform Organizations, New Offers, Services & Business Models, Bionic Operations, Personalized Customer Experiences & Relationships.
According to Boston Consulting Group, these pillars are organized as follows:
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