01What is a B2B e-commerce platform?
It is a form of trade between companies that happens through electronic platforms. That virtual system makes possible every action that is part of the sales process, such as customer registration, price lists, taxes, and standardized discounts.
02How do you implement it?
Building an e-commerce operation is an excellent path for companies that want to lift sales, expand sales channels, and strengthen their presence in digital. Below is a step-by-step for implementing a B2B e-commerce operation successfully:
1. Planning
Analyze the market and build a plan with schedules and well-defined goals. Be clear about the objectives this virtual system is meant to reach.
It is also important to train the sales team to use the tool to the fullest, and to make clear that the technology is a facilitator. Personal interaction between seller and buyer is, and always will be, a differentiator in business.
2. Choosing the platform
This is the key decision in implementing your B2B ecommerce platform. Why? The more functional the resources the platform provides, the higher the chances of success for the online store.
Integration with ERP (Enterprise Resource Planning), software that improves company management by automating processes and integrating the various activities of the business, is an example of an indispensable resource.
Another important function is multi-DC, able to read inventory across the company’s distribution centers (DCs) and then decide which DC the order should leave from. That tool is a significant gain for logistics and reduces tax cost.
Speaking of tax, B2B sales usually have to deal with tax rules and taxes such as ICM, IPI, ST, and Difal to set the final value of products and services. Choose a platform that is prepared to run those calculations.
3. Promotion strategies
Promoting the electronic commerce widens the reach of the tool. According to the profile of the target audience, define the best marketing strategy, which can include social networks and sponsored links, for example.
At this stage it is fundamental to have a properly trained after-sales team to follow the customer. That is how you generate repeat purchases and referrals of new buyers.
If you need help implementing your B2B e-commerce, count on us. DIGITAL HUB is specialized and certified in Magento implementation, a robust platform that is currently considered the best in the world for B2B customers. Visit our site and request a quote.
