Category
Technology
Articles about technology on the DIGITAL HUB Insights blog, from an Adobe partner in digital commerce.
Agentic commerce has reached retail: what changes with the UCP announced at NRF 2026
At NRF 2026, Google introduced the Universal Commerce Protocol (UCP), an open standard that lets AI agents carry out steps of a purchase with retailers in a consistent way.
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ArticlesAdobe Commerce B2B: the solution for e-commerce and marketplaces of large industries
Digital transformation is a necessity for large industries, and in B2B, where operations are complex and personalization is in growing demand, a robust, scalable e-commerce platform is essential.
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MethodologyHow an effective methodology can lift the results of an Adobe Commerce development team
Adobe Commerce is one of the most complete and powerful e-commerce platforms, but its complexity can be a challenge for development teams.
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Digital TransformationTrends for B2B e-commerce in 2025
B2B e-commerce is in a revolution driven by the digitization of business, with global sales forecast to reach US$36.2 trillion by 2026.
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TechnologyE-commerce trends for 2025: a journey of digital innovation
According to recent Opinion Box research, 56% of Brazilians prefer to shop on the internet, and e-commerce is expected to keep advancing in the years ahead.
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Artificial IntelligenceAI in e-commerce: personalization, automation, and results
How to use AI in e-commerce to personalize the experience, automate the operation with governance, and measure results through testing and continuous learning.
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